Live opening · Posted 19 days ago
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The key details from the original listing.
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About the role
Description supplied by the original job listing.
Requirements:
5 to 8 years of experience in marketing analytics, MMM, media effectiveness, or econometrics.
Prior experience in media agencies, consulting firms, or digital marketing analytics is a plus.
Hands-on experience with MMM frameworks (Bayesian, frequentist, machine learning-driven).
Advanced proficiency in Python or R for econometric modelling.
Experience with cloud data environments (AWS/GCP/Azure).
Knowledge of optimisation techniques (linear programming, gradient-based optimisers).
Strong understanding of digital marketing KPIs across channels.
Experience working with Nielsen, Kantar, Facebook Lift, or Google Geo-Experiments data.
Exposure to MTA, incrementality testing, and customer journey analytics.
Experience
6-8 yrs
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