Program Manager

We're building a next-generation AI Services business (MAS) and are looking for a Strategy and GTM Lead to help shape, scale, and accelerate growth. This is not a typical strategy role. You will operate at the intersection of sales, marketing, product, and customer insight, owning critical levers that drive revenue and market positioning. We're looking for someone high-agency, deeply curious, and an AI native- someone who doesn't just analyse problems but builds solutions from scratch.
The candidate will have responsibilities across the following functions:
Own and Optimise the Sales Engine:
Manage the end-to-end sales pipeline and identify opportunities to improve conversion, velocity, and deal quality.
Work closely with sales teams to remove bottlenecks and drive predictable growth.
Design Pricing and Commercial Strategy:
Build and iterate pricing models (pilots, contracts, enterprise deals).
Experiment with innovative pricing structures aligned to customer value.
Drive GTM and Demand Generation:
Plan and execute marketing strategies to build the MAS brand.
Generate high-quality inbound and outbound leads for the sales team.
Lead Events and Market Presence:
Conceptualise and run events (online/offline) to drive awareness and pipeline.
Represent MAS in customer and ecosystem conversations.
Shape the Value Proposition:
Continuously refine the business narrative and positioning.
Translate product capabilities into compelling customer value.
Build Best-in-Class Demo Experience:
Own the demo portal and ensure it stands out vs. competitors.
Collaborate with product and engineering to deliver impactful demos.
Competitive Intelligence and Strategy:
Build structured competitor analysis workflows.
Continuously track market shifts and adapt GTM strategy.
Deep Customer Understanding:
Define ICP, map decision-makers and influencers.
Tailor sales and marketing approaches for different buyer personas.
Explore New Growth Opportunities:
Identify adjacencies and diversification opportunities for MAS.
Evaluate and test new business ideas in the AI services space.
Requirements:
2-5 years of experience in strategy, consulting, GTM, or early-stage startups.
Experience in top-tier consulting firms, high-growth startups, or strong operator roles.
Strong academic background from a top institution.
Exposure to AI/ML products, SaaS, or tech-enabled services.
High agency and ownership mindset - you don't wait for instructions.
AI-native builder - you've built or shipped something using AI (side project, startup, or at work).
Customer-first thinker - obsessed with solving real problems.
Strong communicator and relationship builder - you enjoy engaging, influencing, and negotiating with people.
Structured yet creative - can break down ambiguity and also think 10x.
Fast and execution-focused - you move quickly and learn even faster.
What Success Looks Like:
Strong, predictable sales pipeline.
Clear and differentiated market positioning.
High-quality inbound demand.
Continuous improvement in conversion and deal sizes.
MAS becomes a recognised and trusted AI services brand.

Experience
2-5 yrs