Graphic Designer

The candidate will have responsibilities across the following functions:
Visual Design, Brand Identity and Digital Artwork:
Design high-quality digital artwork for the website, social media, ads, campaigns, website content, and presentations.
Refine and update brand fonts, typography, and the overall visual language as the brand evolves.
Create visually compelling digital content layouts, including carousels, posts, lookbooks, banners, flyers, case studies, and other marketing collateral.
Lead all website visual requirements, ensuring a refined, luxury-driven digital experience.
Produce brand collateral and signage for events, PR activities, in-house celebrations, and store launches.
Design comprehensive marketing materials such as brochures, flyers, standees, invites, packaging, and other brand touchpoints.
Social Media Creative Design and Content Writing:
Conceptualise and design social media creatives that support ongoing GTM content streams.
Write and refine captions, hook lines, content copy, and micro-stories that align with brand tone.
Develop visual + textual storytelling for: Instagram posts & reels, Threads / Community, LinkedIn articles, X, Pinterest, GMB, Blogs or long-form design insights, Founder-led content, Campaign storytelling, Managing content for Founder Insta / LinkedIn
Collaborate with the Creative Content Designer to ensure cohesive messaging in design + copy.
Creative Strategy and GTM Alignment:
Interpret GTM priorities into strong visual frameworks that strengthen brand recall.
Develop visual identities for key brand content streams, project showcases, design education, BTS, founder-led storytelling, and launch campaigns.
Partner with the content, marketing, and leadership teams to build cohesive creative campaigns.
Brand Collateral for Events, PR and Launches.
Design creative collateral for: Stage backdrops, banners, standees, invites, and PR kits. Brand identity assets for product/space launches. Media and press communication visuals. Internal event graphics, festive branding, and culture-led designs.
Ensure all collaterals are aligned with the overarching brand aesthetic.
Cross-Team Collaboration and Creative Execution:
Work closely with the design, execution, and project teams to translate project insights into creative storytelling.
Collaborate with the videographer and editor to maintain consistency in colour, pacing, and visual style.
Review and refine raw footage, stills, and edited content for brand alignment.
Quality Control and Asset Management:
Maintain an organised library of brand assets, updated fonts, design templates, and visual guidelines.
Ensure all output meets the highest standards of visual consistency and brand alignment.

Experience
1-5 yrs