GM - Demand Generation

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.
We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.
VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.
VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
VIL is an equal opportunity employer committed to diversifying its workforce.
Job Title
Lead - Demand Generation
Job Code
22002868
Designation
GM - Demand Generation
Band
M3
Function
Enterprise Mobility, Mktg & Capabilities
Sub-Function
Enterprise Mktg
Reports To
VP & Head - Enterprise Marketing
No. of Direct Reports
1
Location Type:
COR
No. of Direct + Indirect Reports
1
Job Purpose
The Lead – Demand Generation drives enterprise revenue growth by building and managing high-quality outbound and inbound lead pipelines across segments and lines of business. This role owns the end-to-end demand generation engine — from BANT qualification and funnel management to ISR team performance and database enrichment — translating marketing investment into measurable new order bookings. By aligning demand generation outcomes with sales conversion goals, this role serves as the critical bridge between marketing programs and revenue realisation.
Key Responsibilities
Own the enterprise demand generation pipeline by building and managing BANT-qualified lead pipelines across segments and lines of business
Drive pipeline in the entire funnel management
Own OB targets across multiple processes as primary delivery.
Own data enrichment and platform adoption targets used for demand gen teams
Own productivity and efficient for partner resources
Own annual budget and spends for the process
Responsible for agreements, contracts and other SCM related approvals
Governance sturcture to drive conversions with segments, LOBs and partner
Managerial
Lead, enable and support the team
Technical/ Functional Competencies
B2B Demand Generation and Lead Management
Call center management
Data-Driven Decision Making
Inside Sales Management and Funnel Governance
CRM and Sales Pipeline Management
Data Analytics and Campaign Performance Reporting
Account Segmentation and Database enrichment
Behavioural & Leadership Competencies
Stakeholder Management
Collaboration
Execution Excellence
Team management
Leadership Competencies
Team Coaching and Performance Leadership
Cross-Functional Influence
Qualifications & Experience
Minimum Education Qualification
MBA / PGDM – Marketing or equivalent. Graduate. Diploma in Digital marketing is additionly helpful.
Years Of Working Experience
Minimum 15 years total with at least 5 years in B2B demand generation, inside sales management, or enterprise marketing in a telecom or technology environment.
Working Relationship
Internal Stakeholders
Segment teams - NSA, CSA, SME
Digital marketing , Brand marketing
Product and LOB Heads
Sales Operations for CRM
Finance and SCM team for commericals and budegt discussions
External Stakeholders
Marketing technology vendors
Lead enrichment and data providers
Calling partner call center set up
Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

Work arrangement
No