VP - Marketing

We are looking for a hands-on VP - Marketing who will lead and build the entire marketing function from scratch. This is a high-impact role where you will own brand building, digital marketing, lead generation, and overall marketing strategy.
The candidate will have responsibilities across the following functions:
Digital Marketing and Lead Generation:
Develop and execute full-funnel digital marketing strategies (SEO, SEM, Social Media, Email Marketing).
Drive lead generation with a data-driven approach targeting CXOs and procurement leaders.
Build and optimise marketing funnels to improve conversions.
Brand Building and Content Creation:
Own and scale the brand identity across all channels.
Create marketing collateral (decks, one-pagers, case studies, videos).
Develop engaging storytelling content for product positioning.
Website and UX/UI:
Manage and optimise the company website.
Improve user experience and conversion through effective UX/UI strategies.
Sales Enablement:
Partner with the sales team to create impactful content and tools.
Support deal closures through targeted marketing assets.
Events and PR:
Plan and execute domestic and international events.
Manage vendors and event execution end-to-end.
Requirements:
Strong interest and understanding of AI-driven marketing.
Hands-on approach (execution-focused, not just strategy).
Creative storyteller with strong branding and content skills.
Experience with digital marketing tools, SEO, and analytics.
Strong understanding of UX/UI and conversion optimisation.
Ability to think strategically and execute effectively.
Qualifications:
Bachelor's degree (MBA in Marketing preferred).
6-10 years of hands-on marketing experience.
Strong portfolio showcasing marketing work.
Experience in B2B SaaS / Tech / Startup environment preferred.
Candidates from premier institutes (IIMs, MICA, MDI, SP Jain, etc. ) preferred.

Experience
6-10 yrs