Demand Generation Media Manager

Demand Generation Media Manager
Assessing market trends, quantifying opportunities, and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.
What you’ll achieve:
As a Demand Generation Media Manager, you will execute and optimize digital demand-generation campaigns that drive high-quality demand signals and support business growth. You will manage day-to-day campaign performance, ensuring flawless execution, pacing, and continuous optimization against key KPIs such as ROAS and CPL. Working closely with senior leadership and cross-functional partners, you will also support campaign planning, vendor compliance, and funding requirements to deliver efficient, high-impact results.
Join us to do the best work of your career and make a profound social impact as a Demand Generation Media Manager on our Demand Generation team.
You will:
Campaign Execution: Book and manage media campaigns with publishers and vendor partners. Implement campaigns according to briefs and media plans provided by the Senior Media Manager. Monitor daily campaign performance and pacing; implement optimizations to improve signal quality and CPL.
Collaboration & Coordination: Work with media orchestrators to ensure campaigns launch on time and follow operational standards. Coordinate with demand signal orchestrators to ensure proper signal flow, tracking, and data integration. Collaborate with vendors and external partners to ensure seamless campaign execution and funding utilization.
Continuous Improvement: Stay informed of media trends, tools, and opportunities that can improve campaign performance. Test new channels, tactics, and creative formats to enhance demand signal quality and conversion rates.
Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:
Essential Requirements
3–5 years of experience in media buying or campaign management
Strong understanding of digital demand generation and performance marketing
Experience managing campaigns with publishers, vendors, or agencies
Analytical mindset with strong attention to detail and the ability to optimize campaign performance
Strong communication and collaboration skills, with the ability to work across internal teams and external partners
Desirable Requirements:
Bachelor’s degree in Marketing, Communications
Salary starting from: 2 300 EUR gross/monthly

Work arrangement
No