Senior Lead/ Lead - Strategy & Business Operations

Location: This is a remote position; however, the role requires the candidate to be based in Mumbai.
Role in a Nutshell
Lead/Senior Lead, Business Strategy and Operations position will be responsible for partnering closely with functional leaders across Marketing and GTM to develop a shared set of priorities, growth strategy and operational plan. You will ensure our strategy is coordinated and cohesive, and supports our company objectives. As a key partner to Marketing leaders, you will act as a liaison between Marketing and the wider GTM teams, including Sales, GTM Strategy & Planning, and Financial Planning teams.
In this role you will be required to meet our goals of supporting & optimizing all operations & technology to enable effective marketing at BrowserStack. This role will be a critical partner to the Marketing organisation for leading strategic planning and generating insights that drive Marketing performance.
You will also conduct and support primary and secondary research projects and create relevant insights on market trends, market sizing, market forecasting, company bench-
marking, customer needs, and competition that inform product, customer, and go-to-market strategies.
What Will You Do?
Analyse unstructured, ambiguous and complex challenges facing the organisation making judicious use of qualitative and quantitative data; gather insights, define problems and identify underlying opportunities.
Make compelling recommendations; develop a tactical plan to execute and translate them into results.
Design and execute best-in-class quantitative and qualitative research to support
decision-making, and strategic planning and shape marketing/brand strategies, campaign development, and product/solutions development
Develop, implement, and maintain account intelligence strategies to identify profiitable, high-potential accounts, and garnish and retain customer base.
Strategic Analysis: Conduct in-depth analysis of market trends, industry developments, and competitive landscapes to provide valuable insights that inform our corporate Strategy and executive decision-making.
Data-driven Insights: Utilise data analytics and business intelligence tools to extract meaningful insights from various data sources, enabling informed strategic choices at the executive level.
Market Opportunities: Identify new market opportunities and emerging trends that align with the organization's goals, enabling proactive decision-making to capitaliize on these opportunities.
Competitive Intelligence: Monitor and analyse competitor activities, market positioning, and product offerings to help the organisation maintain a competitive edge.
Marketing Database Hygiene: Should be able to handle large volumes of unstructured and structured marketing database/information for maintaining data accuracy by conducting regular data checks/cleansing and should also work on collecting and populating the accurate info for all the missing fields using secondary research, data mining and profile techniques
Integrate data from multiple sources into a unified intelligence platform, and adjust database management to reflect changes, including adding new contacts and correcting inaccuracies
CRM Tool Handling (Salesforce) – Detailed understanding/exp working on salesforce tool is a plus, end to end handling of Salesforce CRM tool. Conducting quality checks for the data/information collected by the team members before up-
loading into salesforce. Preparing reports to ensure all the data is correctly mapped and accurate.
Own the account, contact and lead enrichment activities along with its reporting and insights
Desired Experience
4 - 8 years of experience, with a minimum of 4 years in Strategy or Management Consulting, preferably with a leading global consulting firm or in a high-impact Corporate Strategy role within a leading B2B SaaS or technology company.
At least 4 years experience in Marketing/Sales Strategy, Research roles for Marketing/Sales teams, using secondary and tertiary research methods.
Must have exposure in SQL to create reports, analyses & insights
Knowledge of working with tools like ZoomInfo, LinkedIn Sales Navigator, Apollo,Rocket Reach, Lusha, Traxcn, etc.
Proven experience in working with ICP identification across different segments and product portfolios.
Advanced ability to analyze data and summarize information from multiple sources, including large and complex data sets to perform market, industry, financial and economic analyses. Structured thinking, strong problem-solving and communication skills, and the ability to prioritize in a fast-paced environment
Proficient in analytics and be able to develop actionable insights using data.
Be able to multitask, prioritize, rapidly iterate, and manage communications with
different functions in a fast-paced startup environment.
Excellent project management skills; ability to manage multiple projects simultaneously, often with non-congruent timelines.
An MBA from a class A institution and an IIT or technology qualification will be a strong plus.

Work arrangement
No