Marketing Specialist -BFSI

Experience: 11–12 years
Industry Preference: IT Services / Product Organizations
Noida/Bangalore
Role Overview
We are looking for a results-driven marketing professional to lead Account-Based Marketing (ABM) and Demand Generation for the Financial Services vertical at HCLTech. This role will focus on driving high-impact account engagement, deal pursuit support, and end-to-end demand generation, enabling growth across strategic accounts
.The ideal candidate brings strong experience in orchestrating targeted campaigns, creating outcome-driven content, and collaborating closely with sales to accelerate pipeline and closures
.
Key Responsibilities
Account-Based Marketing & Account Engagement
Design and execute and ABM strategies for priority account
Drive deep account engagement programs, including
CXO roundtables, Tech Days, Innovation Da
Executive briefings and curated client experience
Partner with sales to build account-specific value propositions and engagement roadmap
2. Deal Pursuit & Strategic Pipeline Support
Collaborate with sales on strategic deal pursuits and large opportunity
Develop win themes, differentiated messaging, and storytelling for key bids
Support creation of pitch assets, value narratives, and client-facing content
Ensure marketing alignment across the deal lifecycle—from pursuit to closure
3. Demand Generation (Full Funnel Owners
hip)Own and execute end-to-end demand generation strategy
Awareness → Engagement→ Conversion → Pipeline acceleration
Plan and run integrated campaigns across digital, events, and content channel
Drive measurable outcomes include
Marketing Qualified Leads (MQLs)
Sales Qualified Leads (SQLs
Sales Accepted Leads (SALs
Pipeline contribution and conversion Rates
4. Content Strategy & Development
Lead creation of strategic, outcome-driven content, including
Thought leadership articles and
POV Case studies and client success stories
Campaign messaging and digital assests
Executive videos and story-led narratives
5. Digital & Campaign Executions
Run multi-channel campaigns
Optimize campaigns using data-driven insights and performance m
Leverage marketing automation tools for campaign execution and tracking
6. Cross-Functional Collaboration
Work closely with Sales leadership teams Business leadership teams External agencies and partners Ensure alignment on priorities, messaging, and execution ownership
Key Skills & Qual
ifications10–12 years of experience in B2B field marketing specifically ABM and Demand
Generation Strong background in IT Services and/or Product organisations Proven track record of Driving account engagement and pipeline growth Supporting large deal pursuits and strategic opportunities Executing integrated marketing campaigns Experience in Financial Services Marketing (Banking, Capital Markets, Insurance, FinTech) is an added advantage
Key Competencies Strategic thinking with strong execution orientation Ability to connect marketing efforts to revenue impact Strong stakeholder management (Sales, Leadership Partners) Expertise in content storytelling and messaging Data-driven mindset with focus on ROI and performance metrics
Success Metrics Pipeline contribution and deal influence Engagement depth in
key accounts Campaign performance (CTR, conversions, leads) Quality of sales alignment and deal impact

Work arrangement
No