Manager - Marketing

The Manager, Customer Engagement is responsible for leading loyalty, partnerships, and customer engagement strategies that drive customer growth, retention, and revenue performance. This role owns the development and optimization of loyalty and partnership programs, customer lifecycle marketing, and strategic engagement initiatives to deliver exceptional customer experiences and sustainable business outcomes. The incumbent will leverage data-driven insights, manage key stakeholder relationships, and lead cross-functional initiatives to maximize customer value, commercial growth, and program profitability.
Bachelor’s degree in marketing, Business, or a related discipline.
Minimum 7 years of professional experience, including at least 5 years in loyalty, partnerships, and/or customer marketing, with a demonstrated track record of driving customer engagement, business growth, and program success.
Experience in the Cards and Financial Services industry and/or loyalty and partnerships is an added advantage.
Strong understanding of market dynamics, customer behavior, and loyalty strategies.
Highly meticulous with strong attention to detail and the ability to work independently with a high level of integrity and accountability.
Self-driven, proactive, and committed to delivering excellence.
Strong analytical and problem-solving skills with a data-driven mindset.
Proven ability to collaborate effectively across multiple lines of business.
Strong project management skills, with the ability to prioritize and manage multiple concurrent initiatives.
Excellent written and verbal communication skills, with the ability to present complex business issues to senior leadership in a clear and concise manner.
Strong leadership and interpersonal skills, with the ability to work effectively as a team player.
Prior people leadership experience is preferred.
Lead the loyalty and partnerships strategy to drive customer engagement, retention, and revenue growth.
Own the end-to-end loyalty and partnerships program lifecycle, including program design, customer value proposition, and performance optimization.
Drive customer growth through lifecycle marketing, engagement strategies, and targeted campaigns.
Leverage customer and business insights to identify growth opportunities and improve program performance.
Manage program economics, budgets, and performance to achieve customer and commercial objectives.
Develop and manage strategic partnerships that enhance customer value and business growth.
Establish and track key performance indicators across loyalty, partnerships, customer engagement, and profitability.
Partner cross-functionally to deliver customer-focused initiatives and business priorities.
Lead and develop a high-performing team, fostering a culture of accountability and continuous improvement.
Provide strategic recommendations to senior leadership to support growth and investment decisions.