Marketing Manager - Content Integration

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact
The primary purpose of this role is to lead the strategy and execution of TAB page planning, tier 1 signage, and homepage priorities, ensuring that top promotions and relevant corporate messages are effectively supported. This role involves developing and managing related processes, standards, and guidelines while fostering cross-functional partnerships. Additionally, this manager will oversee a team of direct reports, providing leadership and direction to ensure seamless coordination and the successful delivery of marketing initiatives across various digital and physical channels.
What You Will Do
Lead and manage a team of Senior Analysts, providing guidance and support to ensure optimal performance.
Drive the development and planning of all owned marketing channels on a quarterly, weekly, and daily basis, ensuring alignment with Merchandising Divisions (MDVs), promotions, and corporate messaging in accordance with the merchandising strategy and brand standards.
Collaborate closely with marketing leads to align on content strategy and priorities for each quarter and week.
Partner cross-functionally with various teams, leading SSCM marketing review meetings at the direction of the Director. Ensure adherence to established guidelines, resolving any issues or gaps in information.
Support business pivots while maintaining current deadlines, proactively identifying and mitigating potential bottlenecks in the workflow.
Work closely with SSCB creative, production teams, and SSCM owned channel teams to drive the day-to-day management of channel inputs, ensuring deadlines are met and timelines align with the scope and urgency of tasks.
Select, manage, and develop a high-performing team, fostering a culture of excellence and continuous improvement.
Minimum Qualifications
Bachelor’s degree Marketing, Advertising, Business or related field or equivalent years of experience in lieu of education requirement, if applicable
7-10 Years Retail marketing/advertising experience
5 Years Cross functional experience- working across strategy, channel management, creative production and marketing operations.
3+ Years of experience in direct mail/print catalog creative, production and process management
1-3 Years of leadership experience
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.