Director, Marketing Technology & Engineering

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.
What is The Role
The Director, Marketing Technology & Engineering owns Elastic's complete MarTech ecosystem — both what we build and what we buy. This role sets the technology strategy, drives a build vs. buy decision framework, leads engineering teams delivering first-party applications, and manages the full lifecycle of third-party platforms. The ideal candidate bridges product thinking, engineering, and marketing domain expertise to deliver a scalable, integrated, and measurable technology stack.
You’ll sit at the intersection of marketing, sales, engineering, and operations, guiding roadmap development, leading team execution, and aligning systems and workflows to our go-to-market strategy. From campaign tooling to CRM connectivity to intake automation, you’ll shape how marketers operate and how marketing connects to revenue.
This is a high-impact management role that requires deep technical proficiency, critical thinking, cross-functional collaboration, and a passion for enabling marketing scale through technology.
What You Will Be Doing
Strategy & Vision
Define and own the dual MarTech roadmap, covering both the product roadmap for what Elastic builds and the vendor roadmap for what Elastic buys, ensuring investments align with marketing and business objectives and that internal and external capabilities complement each other
Own and maintain the build vs. buy evaluation framework, including decision criteria, business case methodology, and recommendation process
Partner with XCMO and cross-functional stakeholders to translate campaign, demand gen, and go-to-market priorities into clear, actionable technology initiatives that drive execution, automation, and seller engagement
Monitor emerging tools, trends, and AI-powered capabilities to continuously assess their relevance to Elastic's stack
Engineering & Product Ownership
Own the product vision and prioritization for internally built marketing applications, including our custom React-based application
Directly manage engineers, defining requirements, sprint priorities, release cycles, and technical architecture decisions for first-party tools
Set engineering standards and make deliberate tradeoffs around technical debt, scalability, and capacity between net-new development and maintaining existing applications
Lead change management for new tool introductions, deprecations, and workflow migrations to ensure smooth transitions and solid adoption across impacted teams
Governance & Operations