Ad Marketing Coordinator

Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
What is the role?
Roku is seeking an Advertising Marketing Coordinator to join the Demand Marketing team within the Growth Marketing organization. In this role, you will blend hands-on content creation with social media management, analytics reporting, and cross-functional project coordination to bring Roku's biggest advertising campaigns and moments to life across owned channels. You will write, edit, and optimize content across multiple formats and platforms while maintaining Roku's tone and messaging standards. This role also encompasses day-to-day management of the Roku Advertising LinkedIn presence, website content publishing and quality assurance through HubSpot, and project coordination using Asana. The ideal candidate brings strong editorial skills, a data-driven approach to content strategy, and the ability to collaborate across teams including design, digital, legal, and external partners. This is a full-time position based in New York City.
For New York Only - The estimated annual salary for this position is between $55,000 and $67,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
How will I use AI at Roku?
At Roku, we embrace AI as a tool to enhance productivity and innovation across all functions. Whether you're streamlining content workflows, generating draft copy, creating design mockups, or finding new ways to optimize campaigns, you'll be encouraged to leverage AI-powered solutions in your day-to-day work.
As part of our AI-first culture, you'll have opportunities to explore and adopt AI tools that support your role. Roku provides resources and training to help every team member integrate AI into their processes, driving smarter decision-making and greater impact across the organization.
What are the responsibilities of the role?
Write, edit, and proofread compelling copy across a range of formats and channels, including email newsletters and social media
Identify data-driven opportunities to repurpose and refresh existing content into new formats to extend its reach and longevity
Ideate visual assets, both static and video, optimized for social engagement and amplification
Own the day-to-day management of the Roku Advertising LinkedIn page, including drafting, scheduling, and publishing posts
Engage with the online community by monitoring comments, messages, and mentions, and respond in a timely, on-brand manner
Track emerging platform trends, formats, and best practices, and recommend creative approaches to grow reach and engagement
Report on social performance using analytics tools
Update, format, tag, and publish content within HubSpot, ensuring every page is accurate, on-brand, and correctly structured before going live
QA published content to identify and resolve broken links, formatting issues, and errors
Partner with design, digital, and development teams to build and refine web pages and other digital assets
Serve as the operational hub for content and campaign work, keeping projects moving from kickoff through publication
Manage deadlines and task status in Asana and ensure deliverables are completed in a timely manner
Coordinate deliverables across internal teams and communicate with external partners such as freelancers, vendors, and agencies
What experience would help someone be successful in this role at Roku?
1–3 years of experience in content marketing, social media management, or a related marketing coordination role
Strong copywriting and proofreading skills, with the ability to adapt tone and voice across formats and channels
Hands-on experience managing social media channels and content calendars
Familiarity with CMS platforms and comfort publishing and quality-assuring web content
Working knowledge of SEO fundamentals and analytics tools such as Google Analytics (GA4)
Experience with project management tools such as Asana, Trello, or Monday.com and strong organizational and time-management skills
Ability to use AI tools to expedite copywriting, brief development, and design mockup processes
Excellent verbal and written communication skills
Strong analytical and problem-solving skills
Curiosity about content and campaign trends in the media and advertising industry
Collaborative mindset with the ability to work cross-functionally across varying levels of the organization
Proficiency in Microsoft Office Suite
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What's Roku's approach to hybrid working?
Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
What are some of the benefits?
Roku is committed to offering a diverse range o