Sales Development Manager - Lucknow

JOB DESCRIPTION:
MAIN PURPOSE OF ROLE
Responsible for smooth operations/execution in the account and also responsible for customer management, sales growth & market share of for the account. .
MAIN RESPONSIBILITIES
Assists the NAC in firming up the Monthly forecasts and number with Internal Customer Marketing & Supply Chain
Assists the NAC in meeting the monthly / annual sales number and in preparing Review material for the account every week and every meeting with account and internally.
Responsible for Implementation of Strategic Initiatives in JBP Accounts
Coordinates with the accounts and gets details of store openings, thereby tracking organic growth
Negotiates Promotions/Activations with buyers of chains
Coordinates with Internal Team (Marketing, CMM, Supply Chain, Ethical team etc.) for ensuring are on time for promotions, stocks, events, driving offtakes, etc.
Tracks POS data for accounts location wise (Micro marketing opportunities) and scans for opportunities and gets the same across to Customer Marketing for promo planning
Tracks & provides commentary (both internally & to the customer) on special events like new item launch.
Promotional evaluation, customer point of sale information analysis and tracking of key initiatives in the ACCOUNT.
Utilize P.O.S. shipment data and standard reference material to assist in the preparation of Customer presentations.
Leverage his understanding of the retailers / customers and their ways of working would be critical to drive Customer/Shopper Delight
Liaise with the buyers/merchandising managers to negotiate promotions to be run in the account nationally/Regionally
Drive the ANI Customer Marketing agenda in the account and thereby gain more share of shelf for ANI
Use the POS data mining tools; look for opportunities for our categories/brand at a city level, and share the same with customer marketing teams so that appropriate plans can be made
Understand the interplay between the various investment and profit drivers and manage them
Coordinate with the front end execution teams of the RM’s, KDM, KDE’s, RCMM team & also coordinate with 3P NA & Merchandisers etc.
Work in tandem with Brand and Customer Marketing to build plans for categories (wherever there are market share issues) and execute them
Innovate in the areas of POSM, Promos, Merchandising, Promotion, Customer satisfaction, Differentiated Instore Shopper Engagement through Nutrition Advisors, & ways of working in his/her day to day job
Minimum Education Graduate in any field
Education Level - Major/Field of Study Graduate/ MBA would be a plus Sales & Marketing
Experience :
Experience at a zonal / branch / region level in a FMCG company with sufficient knowledge and understanding about Sales systems and processes • Should be an MBA from a premier institute with upto 8-10 yrs experience in sales in a MNC FMCG or with a top Indian FMCG • Ability to design ways of working for the account, by sharing the same with the backend MT Customer Marketing Team so as to cater to specific needs of his customer • Along with the CMM can have ability to explore custom branding options in various stores so as to increase the impact of our presence in the store • Should have ability to plan account specific (anniversary & store opening) plans and execute is in store in the area of promotions • Should have qualities li
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Sales Force
DIVISION:ANI International Nutrition
LOCATION:INDIA > UTTAR PRADESH > LUCKNOW : Remote
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 75 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)