Team Leader - Branding & Digital Marketing

Role Description This is a full-time, on-site role based in Bengaluru for a Team Leader – Branding & Digital Marketing. The role involves leading a team to plan and execute branding and digital marketing strategies that strengthen the Fortis Healthcare brand and support business objectives. The Team Leader will oversee campaign development, content and creative coordination, social media and digital channel management, and performance tracking across key metrics. Daily responsibilities include collaborating with clinical and corporate stakeholders, aligning marketing initiatives with patient-centric values, and ensuring consistent brand messaging across online and offline platforms. The position also requires monitoring market trends, identifying growth opportunities, managing vendor relationships, and preparing regular reports and presentations on campaign effectiveness.
Basic Requirements
Candidates should possess excellent Communication skills for cross-functional collaboration, stakeholder management, and clear brand messaging.
Candidates should possess Marketing skills to design campaigns that drive patient acquisition, engagement, and retention.
Experience in digital branding, social media marketing, and healthcare or service-sector marketing is preferred.
Ability to analyze campaign performance data, manage budgets, and optimize strategies based on insights is preferred.
Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field is desirable.
Demonstrated ability to work in a fast-paced organisation and align initiatives with patient-centric values is an advantage.

Work arrangement
No