Associate Lead - Market Research

Group Company: Tvs Motor Company
Designation: Associate Lead - Market Research
Office Location: Bangalore
About
TVS / Who are we?
TVS Motor Company is a reputed two and
three-wheeler manufacturer globally, championing progress through Sustainable
Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru
and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy
of Trust, Value, and Passion for Customers and Exactness, we take pride in
making internationally aspirational products of the highest quality through
innovative and sustainable processes. We are the only two-wheeler company to
have received the prestigious Deming Prize. Our products lead in their
respective categories in the J.D. Power IQS and APEAL surveys. We have been
ranked No. 1 Company in /the J.D. Power Customer Service Satisfaction Survey
for consecutive four years. Our group company Norton Motorcycles, based in the
United Kingdom, is one of the most emotive motorcycle brands in the world. Our
subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG)
and EGO Movement have a leading position in the e-bike market in Switzerland.
TVS Motor Company endeavours to deliver the most superior customer experience
across 80 countries in which we operate.
For more information, please visit www.tvsmotor.com.
Job Title / Role: Associate Lead - Market Research
Department: BPL (H)
Section: BPLG - Marketing Research Group
Location: Bangalore
Education Qualification: Masters in Business Administration / Graduation preferably in Economics/Psychology/Statistics/Sociology/Commerce or Science/Enginerring
Required Experience: 5 to 8 years
Purpose of the Role
To proactively help TVS Motor Company to better integrate with the changing market environment so as to create and establish a consumer-based segmented, meaningfully differentiated brand portfolio and thereby gain market share and profit. Key deliverables i) provide better understanding of consumer needs/segments & requirements ii) help develop & establish stronger brands iii) monitor brand performance
Role
Description
Understanding consumer needs/ segments, profile, buying behavior, trends and requirements
Determining market potential
Brand position & potential assessments
Assessing new product concepts
Assessing new communication concepts
Price assessments
Distribution & Trade performance assessment
Monitoring brand performance (profile, portfolio, brand equity, brand usage and service)

Work arrangement
No