Marketing Operations QA Analyst

Join a National Top Workplace
Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals who are ready to join a collaborative, growth-focused culture. As a partner to some of the world’s most recognized brands, we are leaders in loyalty, helping brands build lasting emotional connections with their consumers.
Join Us from Anywhere
While our headquarters are nestled in sunny St. Petersburg, Florida, Kobie embraces a flexible work environment, offering teammates the freedom to work remotely. We understand the importance of work-life balance and support our team with:
· Flexible Time Off to recharge when needed
· Nine Company-Wide Holidays
· A diverse suite of benefits prioritizing your growth, development, and personal well-being
Discover more about our perks and benefits here.
Kobie is a values-led organization where we believe that everyone is a leader, regardless of their position or role.
Travel Requirements:
As a remote-first organization headquartered in St. Petersburg, Florida, Kobie values meaningful in-person connection and collaboration that strengthens our teams, supports our clients, and enhances our culture. While travel requirements vary by role, periodic travel may be required to support business objectives, team collaboration, customer engagements, training, and company events. Candidates should be able and willing to travel as needed to fulfill the responsibilities of the role.
About the team and what we’ll build together
The Marketing Operations team is Kobie’s campaign execution engine — delivering outbound loyalty communications for some of the world’s most recognized brands. As a Marketing Ops QA Analyst, you’ll serve as the final quality gate before any campaign reaches a client’s loyalty members. You’ll work closely with Developers and Campaign Managers to validate every outbound communication — ensuring it’s accurate, compliant, on-brand, and aligned to the campaign’s intended audience and strategy.
How you will make an impact
As a Marketing Ops QA Analyst, you own defect identification, tracking, and sign-off — and no campaign ships without your clearance.
Review and validate all outbound campaigns prior to deployment — including email content, subject lines, personalization, and dynamic elements
Verify audience targeting logic, segmentation, and suppression lists against campaign specifications
Confirm data integrity: validate that merge tags, personalization fields, and offer content are rendering correctly for the right audiences
Check all links, UTM parameters, and redirect destinations for accuracy
Validate platform configuration — send settings, throttling, scheduling, from name/address — against approved specs
Assess campaigns against brand standards, legal and compliance requirements, and messaging strategy
Log and track defects in the team’s QA system; communicate findings clearly to Development for resolution
Own QA sign-off gates in the deployment workflow — campaigns do not deploy without QA clearance
Review quality-related post-launch issues and feed findings back into QA frameworks and checklists
Maintain and improve QA documentation, checklists, and testing standards over time
At the end of the first year, success means: defect rates on deployed campaigns stay below 2%, QA reviews are completed within SLA windows, and every defect log is clear enough for Development to resolve without back-and-forth
What you need to be successful
Required
Bachelor’s degree or equivalent experience
1–3 years of experience in QA, marketing operations, or digital campaign review
Familiarity with email marketing platforms and campaign QA workflows
Strong analytical eye — able to catch discrepancies in data, copy, and configuration that others miss
Understanding of audience segmentation, targeting logic, and suppression requirements
Methodical, process-oriented approach; comfortable working from checklists and documented standards
Clear communicator — able to describe defects precisely and escalate risks without ambiguity
Preferred
Working knowledge of HTML/CSS email rendering
Familiarity with Salesforce Marketing Cloud or equivalent enterprise ESP
Experience using defect tracking tools (Jira, or similar)
Knowledge of AMPScript or dynamic content logic in campaign platforms

Employment type
Full-Time

Work arrangement
Yes