Campaign Management Analyst

Skill required: Marketing Operations - Hyper Text Markup Language (HTML)
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?
Help balance increased marketing complexity and diminishing marketing resources.
Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights
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API Integration: Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities.
Marketing Automation Best Practices: Knowledge of Marketing Automation best practices.
HTML and CSS: Familiarity with HTML and CSS for email template customization.
Adobe Campaign Classic Certification: Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffer What are we looking for?
Excellent communication and collaboration skills to work effectively with cross functional teams and stakeholders
Strong attention to detail and ability to manage multiple campaigns simultaneously in a fast paced environment Roles and Responsibilities:
Copilot said:
Campaign Planning and Requirements Gathering
Collaborate with Project Manager and marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build while highlighting risks if any
Assist in the execution of campaign strategies including audience segmentation journey mapping and content creation
Provide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectively
Adobe Campaign Classic Configuration and Development
Create and configure offers workflows mail templates landing pages and automations to support campaign execution
Create and manage automated journeys including welcome series nurture campaigns and triggered communications
Campaign Execution and Management
Set up and execute email SMS direct mail social paid and other marketing broadcast or journey based campaigns using Adobe Campaign Classic
Create landing pages within Adobe Campaign Classic as per the provided brief
Ensure accurate targeting and segmentation of campaign audiences
Monitor campaign performance and engagement metrics providing regular reporting and analysis to stakeholders
Conduct AB testing and optimization to improve campaign effectiveness and customer experience
Troubleshoot and resolve technical issues related to campaign execution
Work Orchestration and Data Hygiene
Fully understand ticketing and request management tools and accurately record updates data points timestamps and other relevant information to provide a seamless campaign experience to internal and external stakeholders
Adhere to all Desktop Procedures DTPs Standard Operating Procedures SOPs checklists and other important process documents to carry out required tasks
Complete all required reports so that accurate numbers are reported to clients and leadership

Work arrangement
No