Area Sales Manager FoodService

Company Description Zydus Wellness, established in 1988, is a leading consumer wellness company with strong Indian roots and a growing global presence. The organization focuses on holistic health, offering innovative products that nourish, nurture, and energize millions of lives. Its portfolio includes well-known brands such as Complan, Sugar Free, Glucon-D, Everyuth, Nycil, I'm Lite, and Nutralite, supported by manufacturing facilities in Aligarh, Ahmedabad, and Sikkim .
Role Description The Area Sales Manager – FoodService is a full-time, on-site role based in Chennai, responsible for driving sales and distribution for the FoodService portfolio in the assigned territory. This role involves developing and executing territory sales plans and HoReCa accounts, and identifying new business opportunities across institutional and out-of-home channels. The Area Sales Manager will regularly visit customers, negotiate trade terms, oversee order generation, and ensure timely execution of promotions and activations. The role includes monitoring sales performance, analyzing market data, tracking competitor activities, and preparing periodic sales reports and forecasts. The individual will work closely with cross-functional teams such as marketing, supply chain, and finance to ensure product availability, price compliance, and high service levels, while leading, coaching, and motivating distributor sales teams to achieve revenue and growth targets.
Qualifications
Proven experience in sales or business development within FMCG, FoodService, or HoReCa channels, with strong territory management and account management skills.
Demonstrated ability in trade marketing, channel execution, and promotion management to drive volume, visibility, and brand penetration.
Strong analytical and reporting skills, including proficiency in using sales data, market insights, and basic Excel or CRM tools for planning and performance tracking.
Excellent communication, negotiation, and relationship-building skills, with the ability to influence stakeholders at distributor, retail, and institutional levels.
Effective team leadership and people management capabilities to guide distributor teams and collaborate with internal cross-functional partners.
Good understanding of supply chain processes, inventory management, and order-to-delivery cycles to ensure consistent product availability.
Bachelor’s degree in Business, Marketing, Commerce, or a related field; MBA or equivalent postgraduate qualification is an advantage.
Comfort with regular field travel within the assigned area and familiarity with the Chennai market and surrounding regions is highly beneficial

Work arrangement
No