Marketing Associate

Company Description PhysicsWallah (PW) is an education company founded in 2020 by Alakh Pandey and Prateek Maheshwari, headquartered in Noida, Uttar Pradesh. PW focuses on democratizing education through online, offline, and hybrid platforms, serving learners across multiple regions and languages. Originating as a YouTube channel, PW now offers courses in various vernacular languages and operates tech-enabled offline and hybrid centers nationwide. Its portfolio includes test preparation across multiple categories, skilling programs, higher education, study abroad offerings, and residential job-ready programs through its Institute of Innovation (IOI). PW is backed by prominent investors such as Hornbill Capital, Lightspeed Ventures, Westbridge, and GSV Ventures, supporting its growth and innovation in the education sector.
Role Description This is a full-time, on-site Marketing Associate role based in Agartala. The Marketing Associate will support the planning and execution of local and national marketing campaigns to promote PW’s educational programs and centers. Responsibilities include conducting market research, collecting and analyzing customer and competitor data, and assisting with the development of marketing collateral and digital content. The role involves coordinating with sales, academic, and operations teams, managing timelines for campaigns and events, and tracking performance metrics to optimize marketing efforts. The Marketing Associate will also help organize on-ground promotional activities, student engagement events, and brand awareness initiatives in the region.
Qualifications
Strong Communication skills, including clear written and verbal communication and the ability to present ideas to internal and external stakeholders.
Proficiency in Market Research and basic data analysis, with the ability to gather insights on customer needs, competitors, and local education trends.
Understanding of Sales and Marketing principles, with the ability to support lead generation, campaign execution, and brand-building activities.
Solid Project Management skills to coordinate campaigns, events, and cross-functional tasks within defined timelines and budgets.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Comfort working in a fast-paced, mission-driven environment focused on education and student success.
Basic familiarity with digital marketing tools, social media platforms, and MS Office or Google Workspace.
Prior experience or internship in marketing, education, or edtech is an advantage but not mandatory.

Work arrangement
No