Commercial Director, Western Europe - Marketing Effectiveness

About the Job
Are you commercially minded with a passion for improving marketing performance? We’re looking for a dynamic and visionary leader to support the growth of our Marketing Effectiveness business across West Europe. This is a unique opportunity to develop a growing business with solutions that deliver deep insight and optimisation capabilities that drive smart marketing decisions – enabling clients to strengthen the performance of their media investments through robust analytical tools. If you thrive in a fast-paced, collaborative environment and are ready to make a measurable difference, we’d love to hear from you.
Reporting to the Western European Marketing Effectiveness Leader, you’ll play a central role in driving client adoption of NielsenIQ’s solutions, including MMM, Matched Panel Testing, and NIQ’s AI-enabled game-changing new system: Cadence. This includes working closely with commercial teams to identify and nurture opportunities, shape compelling proposals, support/lead pitches, and guide clients toward the right solutions for their needs. Your focus will be on delivering high value client opportunities, contributing to revenue growth, and helping position NielsenIQ as a trusted partner in Media Effectiveness. This is a high-visibility role for someone who thrives on collaboration, influence, and turning opportunities into results.
Salary: 65400 GBP to 121100 GBP gross per year. Placement within the range will depend on objective criteria including experience, skills, and internal equity considerations. We are committed to equal pay and pay transparency. Remuneration decisions are made using gender-neutral and objective criteria.​​
Key Responsibilities
Drive Revenue Growth
Identify and activate opportunities to grow MMM and Media Experiments adoption, supporting sales teams with strategic input and expertise. This involves developing and executing targeted activation plans to engage local sales teams and clients - ensuring strong positioning and influence during the RFP and renewal processes.
Strengthen Client Relationships
Act as a trusted advisor, helping clients understand how our Marketing Effectiveness capabilities can address their business challenges and deliver measurable impact. This includes the preparation of high-quality, high-value responses to RFIs and RFPs and other proposals - helping craft pitches that differentiate NielsenIQ in the market and remain laser-focused on meeting client goals.
Amplify Product Value
Champion our Marketing Effectiveness solutions across internal teams and with clients: Ensuring stakeholders are equipped to confidently position and promote our offerings and showcasing impact through compelling success stories and thought leadership, including external articles and LinkedIn content. Always staying informed on evolving product capabilities and market challenges to maintain relevance and credibility.
Enable Team Collaboration
Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success. Help shape and energize team routines and knowledge via bootcamps, workshops, and training sessions that build capability, spark engagement, and drive performance.
Core KPIs
To measure success in this role, you will be evaluated on the following metrics:
Revenue Achievement: Consistently meet or exceed assigned revenue and margin targets through strategic client engagement and solution alignment
Client Conversion: Drive adoption of NielsenIQ’s Marketing Effectiveness solutions by identifying opportunities and influencing decision-makers across key accounts
Engagement Excellence: Deliver compelling pitches and proposals that resonate with client needs, contributing to high engagement and conversion rates
Knowledge Sharing: Actively contribute to internal initiatives by sharing expertise, fostering collaboration, and supporting team development
Visibility and Awareness: Elevate product visibility through impactful presentations, participation in industry events and the adaptation of high-quality sales materials
Qualifications
Proven sales success in securing large MMM / Marketing Effectiveness programs, with experience leading high-value pitches, proposals, and RFP responses.
Previous experience in consulting, analytics, or consumer research roles focused on MMMs and Media Experiments.
Deep knowledge of media evaluation, with the ability to apply insights to real-world client challenges.
Strong business development skills, including the ability to identify client needs and translate them into actionable solutions.
Demonstrated thought leadership, with a clear point of view on media strategy; experience presenting at events or webinars is a plus.
Familiarity with sales processes and tools; hands-on experience in proposal development is essential.
Excellent communication and presentation skills, with the ability to influence senior stakeholders.
Bachelor’s degree required; Master’s degree preferred but not mandatory.
Fluency in English is required, German language a plus
What You Get
Private Medical Insurance
Flexible working environment
Learning & Development
Great team culture
#LI-Hybrid

Employment type
Full-time

Work arrangement
Hybrid