MarTech Head

Role Details: The incumbent will be responsible for establishing and scaling the Bank’s enterprise Marketing Technology ecosystem. This is a build and-operate leadership role that combines strategic vision with hands-on execution to enable personalised, data-led customer engagement at scale within a regulated BFSI environment.The role requires deep understanding of consumer marketing technologies, data-driven marketing, and platform integrations, along with the ability to partner effectively across Marketing, Data, Product, IT, Risk, and Governance teams.
MarTech Strategy & Platform Ownership
Own the end-to-end enterprise MarTech roadmap aligned with business and marketing priorities.
Lead the evaluation, selection, deployment, integration, and optimisation of MarTech platforms including CRM, CDP, marketing automation, analytics, and consent management tools.
Act as the single-point owner for MarTech capabilities across products, customer segments, and channels.
Demonstrate working knowledge of existing platforms and tools such as MoEngage, CleverTap, and similar engagement and campaign platforms.
Customer Journeys & Campaign Enablement
Enable omnichannel, lifecycle-based customer journeys across mobile app, web, email, SMS, paid media, and offline touchpoints.
Drive advanced segmentation, personalisation, trigger-based campaigns, and automation use cases at scale.
Improve campaign speed-to-market, effectiveness, and experimentation capabilities across teams.
Data, Analytics & Performance
Partner closely with Data and Analytics teams to ensure clean data pipelines, identity resolution, and reliable activation-ready data.
Leverage insights and campaign performance data to drive continuous optimisation.
Champion a structured test-and-learn culture using experimentation frameworks and measurement discipline.
Innovation & New-Age Technology
Evaluate, pilot, and onboard new-age MarTech and AI-led platforms relevant to the BFSI ecosystem.
Track global MarTech, AI, and digital marketing trends and translate them into scalable, secure, and compliant applications for the Bank.
Lead pilots, proof-of-concepts, and phased rollouts of new capabilities.
Governance, Risk & Compliance
Ensure all MarTech platforms and processes comply with data privacy, consent management, security, and regulatory requirements.
Work closely with Risk, Compliance, Legal, and IT Security teams to maintain strong governance, audit readiness, and control frameworks.
Embed privacy-by-design and security-by-design principles into MarTech implementations.
Stakeholder & Vendor Management
Act as a key interface across Marketing, Digital, Product, IT, Data, and external agency/technology partners.
Manage MarTech vendors including SLAs, commercials, performance, and delivery outcomes.
Guide, mentor, and enable internal teams responsible for MarTech execution and campaigns.
Leadership & Stakeholder Skills
Strong stakeholder management skills with the ability to influence across functions and senior leadership.
Experience managing vendors, partners, budgets, and delivery timelines.
Excellent communication, problem-solving, and decision-making capabilities
EDUCATION
Essential requirement: Bachelor’s degree in Engineering, Computer Science, Business, Marketing, or a related field is mandatory.
Postgraduate degree (MBA or equivalent) from a reputed institution is preferred.
WORK EXPERIENCE
Essential requirement: 15–18 years of relevant experience in MarTech, digital marketing platforms, CRM, or marketing automation, preferably within BFSI, fintech, consumer internet, or large-scale consumer ecosystems.
Proven experience building and scaling enterprise MarTech stacks in complex, high-volume environments.
Experience working within regulated industries with strong exposure to data privacy and compliance requirements.
Technical & Functional Expertise
Strong understanding of CRM, CDP, marketing automation, analytics, consent management, and customer engagement platforms.
Hands-on exposure to platforms such as MoEngage, CleverTap, Salesforce Marketing Cloud, Adobe, or equivalent tools.
Solid understanding of data architecture, integrations, APIs, and analytics concepts.
Ability to translate business and marketing needs into technology and platform requirements.

Work arrangement
No