Product Marketing Specialist

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This Position reports to:
Marketing & Sales Manager
Your role and responsibilities
In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.
In this role, you’ll help run what runs the world, by taking on meaningful work that drives real impact.
The work model for the role is: #Li-Onsite
This role is contributing to the Electrification business in Smart Power division at Mumbai, India.
You will be mainly accountable for:
Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
Executing annual marketing plan in collaboration with relevant division and/or product groups.
Developing business plans focused on driving business development for a defined market.
Our team dynamics
. Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.
Qualifications for the role
Degree in Electrical Engineering (should be full-time)
You have 15 to 20 years of experience in Marketing of LV Switchgear systems
Strong expertise in product marketing strategy, product positioning, domestic marketing, and business development
Proficiency in MS Office, SFDC, and System Configurator.
Industry exposure across Oil & Gas, Data Centers, Semiconductors, Defence, Nuclear, HVDC, and Metals markets.
Excellent communication skills in English, with clear presentation abilities.
More about us
ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability™ Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.
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Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.
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