OEM Applications Sales Manager

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Local Division Manager
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In this role, you will have the opportunity to execute the UK Machinery OEM (Original Equipment Manufacturer) drives sales strategy to support the relevant business strategy. You will be supporting OEM customers and driving sales in the UK market with low voltage AC drives, PLCs & HMIs and servo products. The role requires a strong level of cross-business collaboration with a focus on technical and application sales, hunting and business development activities.
Our Team Dynamics
Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.
What’s in it for you?
We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.
Your Role and Responsibilities
In this role, you’ll help run what runs the world, by taking on meaningful work that drives real impact.
Work model: Hybrid
Executes the UK Machinery OEM sales strategy and business plan meeting business objectives, supporting volume, mix and profitability targets for the local division
Focuses on OEM hunting and business development activities to ensure growth and increase in market share in the Machinery OEM market
Develops and implements solutions, product packages and software applications for OEM customers
Supports in preparing sales proposals and negotiates contracts to secure new business
Delivers product demonstrations and presentations to showcase the value and benefits of ABB’s solutions
Collaborates with OEM hubs and the division to develop OEM application solutions that are technically appropriate, value adding and cost effective
Identifies and understands key OEM market trends and drivers and provides feedback on customer and market requirements for development activities
Executes the Communications plan to increase market and brand presence covering campaigns, trade shows, events and related activities
Uses appropriate tools and processes for market mapping and developing OEM customers through the various sales stages
Prepares sales forecasts and other sales-related information
Demonstrates ABB’s core values and group safety and integrity standards and acts accordingly
Qualifications for the Role
Strong experience in supporting Machinery OEM customers and relevant segments
OEM application expertise and proven experience in drives and automation (Drives, PLCs, HMIs, Servo products)
More than 5 years of front-end customer facing sales experience
Strong commercial focus, ability to demonstrate experience in driving sales and new business development activities
Strong customer and market focus, able to position the portfolio in a highly competitive market
Degree or equivalent in Electrical Engineering or related technical field
Passionate about technology, innovation, sustainability and energy efficiency
Holder of a full UK driving licence
Benefits
ABB offers a full range of benefits to help you thrive at work and beyond.
Competitive salary
25 days annual leave plus bank holidays
Competitive contributory pension scheme
Life assurance
Flexible benefits scheme (Includes options to buy/sell holidays, health checks, dental, eye care, gym memberships, cycle to work, gadget discounts and more)
Internal mobility opportunities, mentorships & access to projects globally
Employee Assistance Programme
Generous employee referral scheme
Company car or cash for car allowance
Hybrid working
Private medical cover for yourself
Generous bonus scheme
For the 6th consecutive year ABB UK has been recognised as a Top Employer in UK. Being certified as a Top Employer showcases an organisation’s dedication to a better world of work and exhibits this through excellent HR policies and people practices.
More about us
ABB Motion provides pioneering technology, products, solutions and related services to industrial customers to increase energy efficiency, improve safety and reliability, and maintain precise control over processes. The portfolio includes motors, generators and drives for a wide range of applications in all industrial sectors.
Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.
Run What Runs the World. #ABBCareers