EL Product Marketing Specialist

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Marketing & Sales Manager ELSB & ELSP
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At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration combined with a focus on diversity, inclusion, and equal opportunities are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.
Your role and responsibilities
In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.
The work model for the role is: Onsite
You will be mainly accountable for:
Implements the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
Achieves product marketing targets and budgets by overseeing progress regularly and defining and implementing
improvement plans as needed.
Focuses on achievement of orders and drives continuous improvement in the Net Promoter Score (NPS).
Executes annual marketing plan in collaboration with relevant division and/or product groups.
Develops business plans focused on driving business development for a defined market.
Coordinates market analyses with the Sales team and defines appropriate forecasts and plans related to product
marketing.
Evaluates and shares customer research, market conditions, and competitor data.
Oversees the sales execution for assigned products by providing relevant materials and guidance to the Sales team(s).
Drives sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to
each salesperson.
Ensure products are competitively priced and that required margin targets are achieved and maintained
Ensure internal and external training with customers are conducted on a regular basis
Qualifications for the role
BTech/ BEng Electrical Engineering
2 to 5 years relevant experience
Experienced in industrial digital communication protocols
What's in it for you?
We want you to bring your full self to work—your ideas, your energy, your ambition. You'll have the tools and freedom to
grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel,
everyday.
More about us
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more
about us and learn about the impact of our solutions across the globe. #MyABBStory
Preference will be given to candidates from designated groups, including persons with disabilities, in line with the company’s Employment Equity Plan and Employment Equity Act requirements.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.