Senior Analyst, Revenue Analytics and Insights

Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
What does the team work on?
The Revenue Analytics team sits at the intersection of advertising sales, marketing, and client services. We partner across the business to maximize yield, accelerate ad revenue growth, and improve operational efficiency. Our work blends strategic planning, rigorous data analysis, and modern tooling to optimize the monetization of advertising inventory and unlock actionable insights for our stakeholders.
What is the role?
We are seeking a detail-oriented Senior Analyst, Revenue Analytics and Insights, to join our growing Revenue Operations team. The role is focused on using internal data and competitive insights to help drive sustainable growth of the ad sales team, in addition to handling activities that help our teams operate efficiently. This role requires strong analytical and stakeholder management skills, ideally paired with knowledge of the media and connected TV (CTV) space, to help advance the business. The Senior Analyst will partner with sales leadership to uncover key opportunities to drive revenue, craft and deliver regular business reviews, and leverage sales reporting infrastructure to extract insights on our most important partners. This position reports to the Director, Revenue Analytics and Insights.
For New York Only - The estimated annual base salary for this position is between $129,200 - $145,000.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
How will I use AI at Roku?
At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.
We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.
What are the responsibilities of the role?
Leverage sales reporting infrastructure to extract new insights on our most important partners, helping to create a more informed perspective on opportunities and threats within the market
Partner with sales leadership to uncover key opportunities to drive revenue; provide reporting to track outcomes around these opportunities
Craft and deliver regular business reviews (e.g., QBRs) for sales leadership that help us understand the health and trajectory of our business
Execute and optimize a slate of regularly scheduled activities, e.g., weekly sales forecasting, quarterly and annual planning, quota administration and sales compensation
Work closely with other teams and stakeholders to make recommendations on new reporting infrastructure needed to ensure we are always ahead of the curve
Develop the narrative around total opportunity that advertisers or verticals represent, including understanding topline marketing investment, how that investment breaks down by brand, formats, and more; monitor industry-wide trends to understand impact to advertisers and verticals
Use third-party tools to fulfill requests initiated by the sales team; develop strategy for incorporating data into our broader reporting portfolio
Take a focused but not siloed approach, working in partnership with the broader Revenue Operations team and other cross-functional stakeholders to push forward strategic initiatives that span our core pillars