Live opening · Posted 4 days ago
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As a Performance Marketing Manager at Cars24, you will own and optimise paid-acquisition campaigns across Google, Meta, and other relevant channels, driving efficient customer acquisition, conversion, and revenue growth.
What will you drive?
Own the planning, execution, and optimisation of paid-acquisition campaigns across Meta, Google, and other relevant performance channels.
Drive efficient customer acquisition, conversions, and revenue growth while maintaining healthy CAC and ROAS.
Manage campaign budgets, bidding, audience targeting, retargeting, and channel allocation to maximise returns.
Track and analyse key performance metrics including CAC, ROAS, CPA, CTR, conversion rate, revenue, and contribution margin.
Run structured A/B tests across creatives, audiences, ad copies, campaign formats, and landing pages to improve performance.
Partner with creative, product, analytics, and business teams to identify funnel drop-offs and unlock growth opportunities.
Build actionable reporting and translate campaign data into clear insights and recommendations for the business.
Stay close to market, competitor, and platform changes to continuously improve campaign strategy and scale profitable growth.
Who are we looking for?
3 - 6 years of hands-on performance marketing experience, preferably with a leading Indian D2C brand or high-growth e-commerce startup.
Strong command of Meta Ads and Google Ads, with experience managing and optimising paid acquisition campaigns at scale.
Proven ownership of key business metrics including CAC, ROAS, conversions, revenue, and contribution margin/profitability.
Experience with campaign structure, audience segmentation, retargeting, creative testing, landing-page optimisation, and A/B testing.
Strong analytical skills and comfort working with Excel/Google Sheets, reporting dashboards, and campaign-performance data.
Ability to partner closely with creative, product, analytics, and business teams to improve acquisition and conversion.
Agency experience is acceptable, provided the candidate has substantial recent in-house experience with D2C or e-commerce brands.
A structured, data-led problem solver who can move quickly, experiment thoughtfully, and take ownership of outcomes.
Share your resumes at mitansha.aggarwal@cars24.com
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