PROCESS DELIVERY SPECIALIST-MARKETING OPERATIONS

Introduction
A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows.
You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat.
Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience.
Your Role And Responsibilities
Manage requests for content, identify the requirements by channels, and locate existing content to meet the requirements.
Determine if content is available with an understanding of the Adobe DAM, content taxonomy.
If existing content doesn't meet the requirements, submit requests for new content development.
Assist in the creative selection process from the Adobe DAM and provide the link in Adobe Workfront.
Support and validate copy creation, adaptation and optimization for all channels including email, social media, landing pages, etc.
Submit creatives in Workfront for legal and marketing compliance review and approvals.
Manage organization of the content library to facilitate to find and reuse of assets.
Assign keywords, and labels (tags) to content, videos, images, or social media posts, to categorize, organize, and make it easily searchable.
Collaborate with internal and third-party agency partners on campaign digital asset management.
Facilitates campaign development collaborating with production partners and marketing stakeholders.
Collaborate with internal and external key partners to build and deliver content aligned to the approved campaign strategy.
Act as first line of defense for compliance checks.
Preferred Education
Master's Degree
Required Technical And Professional Expertise
Graduate/postgraduate with knowledge and background in Content Management Adobe Digital Asset Management (DAM) and Adobe Experience Manager (AEM) tools to support content workstream.
Knowledge of using the Workfront tool.
0-1 years of relevant work experience in campaign planning/ marketing resource management tools and digital marketing
Strong written and verbal communication skills
Preferred Technical And Professional Experience
Excellent analytical skills, with the ability to apply data in providing solutions and driving strategic business decisions.
Profound project management skills.

Work arrangement
No