Category Head - Hearing Aid (D2C Electronics)

About the Role
Lenskart is building out its Hearing Aids business as a new consumer category, extending its playbook of making health & wellness devices affordable, accessible, and desirable - the same way it disrupted eyewear. We're looking for someone to own and lead this category end-to-end: from product and commercial strategy to compliance and go-to-market execution.
This is a high-ownership, build-from-the-ground-up role for someone who thinks like a founder inside a large consumer organization.
What You'll Own
Category & Business Leadership: Own the Hearing Aids P&L - pricing, margins, growth targets, and category roadmap.
Consumer & Product Strategy: Bring strong consumer thinking to define product-market fit - device selection, features, and positioning for the Indian market.
Commercial & Marketing Strategy: Drive demand generation, pricing strategy, and marketing calendar in partnership with brand/marketing teams; identify the right consumer segments and channels.
Compliance & Licensing: Navigate and own regulatory requirements for hearing aids/medical electronics in India (CDSCO/BIS/import licensing as applicable) - ensuring the business scales without compliance risk.
Vendor & Sourcing Strategy: Build and manage relationships with device manufacturers/OEMs (domestic or import), evaluate technology partners, and negotiate commercial terms.
Cross-functional Execution: Work closely with retail, supply chain, marketing, and store teams to integrate hearing aids into Lenskart's omnichannel network.
P&L Ownership: Be accountable for unit economics, category profitability, and scale-up milestones.
What We're Looking For
5–10 years of experience in D2C consumer electronics, wearables, or hearing aids/medical devices, with clear exposure to business/commercial roles (not purely technical/R&D).
Strong consumer and business sense - ability to think like a category owner, not just an operator.
Proven experience in commercial strategy, pricing, and marketing within an electronics/hardware business.
Working knowledge of compliance, certifications, and licensing relevant to electronics/medical devices in India.
Experience working with manufacturing/OEM partners - sourcing, vendor negotiation, quality/compliance alignment.
Comfortable operating in an ambiguous, fast-moving, 0-to-1 environment - this is category-building, not category-management.
Prior experience in hearing aids, D2C wearables (smartwatches, earbuds, health devices), or consumer medtech strongly preferred.
Good to Have
Direct industry connects in the hearing aid ecosystem (device makers, audiologists, distributors) - candidates can also be sourced via referral from existing industry contacts.
Experience scaling a new category/business line within a larger organization.

Work arrangement
No