Regional Director, Strategic Accounts - Automotive

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Location: Munich, Germany
Department: Sales
Reports To: VP, CER
Travel: Approximately 30-50%
Position Summary
PTC is seeking an experienced and customer-focused Regional Director, Strategic Accounts - Automotive to lead growth across a portfolio of the company's most strategic automotive accounts. This role is responsible for developing executive relationships, driving complex enterprise software sales cycles, and expanding the adoption of PTC's solutions across engineering, manufacturing, software engineering, service/After market, product development, and digital transformation initiatives.
The successful candidate will act as a trusted advisor to senior customer stakeholders while driving long-term account growth, customer retention, and strategic business outcomes. This individual will work closely with Solution Consulting, Customer Success, Professional Services, Business Development and Partner teams to deliver value across some of the world's most innovative automotive organizations.
Key Responsibilities
Strategic Account Leadership
Own executive relationships within assigned strategic automotive accounts.
Develop and execute multi-year account strategies aligned to customer business objectives.
Identify opportunities to expand PTC's footprint across engineering, manufacturing, service, software, and enterprise digital transformation initiatives.
Build strong engagement plans with key decision-makers and influencers.
Revenue & Pipeline Management
Achieve and exceed annual software, SaaS, bookings targets.
Develop and maintain a robust pipeline of expansion and transformation opportunities.
Lead complex enterprise sales cycles involving multiple stakeholders and business units.
Drive accurate forecasting and opportunity management.
Drive net new customers acquisitions.
Executive Customer Engagement
Establish trusted advisor relationships with C-Level executives and senior business leaders.
Facilitate executive business reviews and strategic planning sessions.
Understand customer priorities and align PTC solutions to measurable business outcomes.
Position PTC as a strategic partner for digital transformation initiatives.
People Management
Manage a team of Account Managers
Inspect leading and lagging key performance indicators
Further develop skills of individual team members
Cross-Functional Leadership
Partner with Solution Consulting, Customer Success, Services, Business Development, Alliances, Marketing, and Industry Advisors.
Coordinate virtual account teams to execute strategic account plans.
Drive customer advocacy and long-term retention strategies.
Support global account planning where applicable.
Market & Industry Expertise
Maintain deep understanding of trends impacting the automotive industry, including:
Software Defined Vehicles (SDV)
Electrification
Autonomous Systems
Digital Engineering
Model-Based Systems Engineering (MBSE)
Product Lifecycle Management (PLM)
Manufacturing Transformation
AI-enabled Product Development
Required Qualifications
Bachelor's degree in Business, Engineering, Computer Science, or related discipline.
10+ years of enterprise software sales experience.
Significant experience managing large strategic or named accounts.
Demonstrated success leading complex, multi-million Euro software agreements.
Strong executive presence and relationship management skills.
Proven ability to navigate matrixed customer and internal organizations.
Excellent negotiation, forecasting, and commercial management skills.
Fluent German and English.
Preferred Qualifications
Experience selling PLM, CAD, ALM, IoT, SaaS, or Digital Thread solutions.
Knowledge of automotive engineering and product development processes.
Experience working with global automotive manufacturers and strategic enterprise accounts.
Familiarity with MEDDICC, Value Selling, or comparable enterprise sales methodologies.
Key Competencies
Strategic Thinking
Executive Presence
Account Growth Leadership
Enterprise Sales Excellence
Business Acumen
Negotiation & Influence
Collaboration & Team Leadership
Customer-centric Mindset
Results Orientation
Success Measures
Achievement of bookings and revenue targets.
Strategic account growth and retention.
Executive relationship development across key accounts.
Pipeline creation and forecast accuracy.
Expansion of PTC solution adoption across assigned customers.
Customer satisfaction and long-term partnership development.
Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
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