Sr. Field Marketing Manager, Canada

Be the one building AI-powered experiences where they matter most
At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.
Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.
Role Overview:
The Genesys North America Integrated Marketing team is looking for a rock star marketer to own the regional marketing strategy for Canada. As the primary liaison between sales and marketing, the Sr. Field Marketing Manager will need to understand go-to-market (GTM) and sales priorities, apply a “CMO of the region” mindset, and build a full-funnel marketing plan to deliver on those priorities.
This role drives regional marketing execution across Canada, helping enterprise and mid-market organizations engage with Genesys solutions to improve customer experience outcomes. You will lead the delivery of integrated field marketing programs that generate pipeline, increase brand visibility, and support sales priorities.
At Genesys, we help organizations deliver empathetic, AI-powered customer experiences, and this role plays an important part in bringing that vision to market. Working closely with sales and cross-functional teams, you will contribute to regional strategy while focusing on high-quality execution and measurable results. This position offers strong exposure to enterprise initiatives and the opportunity to build advanced demand generation and account-based marketing expertise.
Key Responsibilities:
Execute integrated regional marketing programs that drive pipeline growth across enterprise, commercial, and mid-market segments
Partner closely with sales teams to align marketing activities with go-to-market priorities and account-level needs
Deliver demand generation campaigns across digital, virtual, and in-person channels to increase engagement and conversion
Support account-based marketing initiatives for priority accounts to improve pipeline progression and deal acceleration
Identify and activate third-party programs and industry events to expand brand awareness and generate new leads
Manage marketing programs within an allocated budget, ensuring effective use of resources and measurable return on investment
Collaborate with partner marketing to support channel initiatives and co-marketing opportunities
Track and analyze campaign performance, using insights to optimize future programs and improve results
Required Qualifications:
5-7 years of experience in field marketing within software or technology organizations
Experience supporting B2B sales teams and aligning marketing efforts to pipeline and revenue goals
Demonstrated ability to execute integrated marketing programs that drive measurable results
Strong understanding of demand generation, lead management, and B2B sales cycles
Experience working with cross-functional teams, including sales, partners, and marketing stakeholders
Ability to manage multiple priorities in a fast-paced and evolving environment
Familiarity with marketing and sales tools such as Salesforce, Asana, or similar platforms
Ability to travel approximately 25% to support customer-facing programs and internal meetings such as sales QBRs
Bachelor’s degree or equivalent professional experience
Preferred Qualifications:
Exposure to account-based marketing programs targeting enterprise or strategic accounts
Strong analytical skills with the ability to interpret data and inform decisions
Experience supporting regional marketing programs within North America
Ability to build effective working relationships and collaborate across teams
Benefits That Support You:
We invest in your well-being, because when you’re at your best, so are the experiences you create.
Comprehensive extended group health coverage
Generous paid time off, including vacation and personal leave
Retirement savings program with employer RRSP matching up to a prescribed maximum amount
Family-friendly benefits, including parental leave top-up and adoption assistance
Growth and development opportunities through access to learning resources and internal mobility programs
Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.
$134,900.00 - 177,000.00
Working at Genesys
AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.
A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.
Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.
What Happens After You Apply
After you apply, here's what you can typically expect:
Our Talent Acquisition team reviews your application with the hiring team.
A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.
Next, you'll meet the hiring manager and other members of the interview team.
We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.
After interviews are complete, our team will follow up with the final steps.
Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.
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Employee Referral
If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.
This is an active opening at Genesys. We use Artificial Intelligence to support the hiring process, but every application is reviewed by our Talent Acquisition team, looking beyond keywords to focus on your experience and potential.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. Genesys Cloud™ is