Marketing Specialist LATAM

Position Summary
Job Title: Marketing Specialist LATAM | Samsung Electronics
Highlights:
• Location: São Paulo - SP
• Type of contract: Permanent contract, Full time
• Work Modality: On Site
Who are we?
Samsung Electronics has grown into one of the world’s leading technology companies, recognized as one of the top 5 global brands. As a global leader in technology, we are transforming the world with the creativity and diversity of our talented people who drive this transformation.
Our company's success reflects the determination and talent of our people, aligned with our key corporate values: People, Excellence, Change, Integrity, and Co-prosperity. Our mission is to help people achieve the impossible.
We are inspired by what people want to accomplish in their lives and work to create products that empower them in new ways. This drive fuels our innovation.
Join us at Samsung and find your opportunity to do what you can't.
Looking for more? Visit our website www.samsung.com or our career page HERE!
Role and Responsibilities
Job Description
The Marketing Specialist is responsible for executing HVAC marketing activities across Latin America, with a focus on content creation, digital channel management, and regional marketing coordination.
The role is responsible for generating consistent, high-quality marketing assets, manage social media presence, and ensure alignment between HQ guidelines and local execution. This position supports business growth through strong content, structured communication, and market visibility.
Key Job Responsabilities
A. Marketing Asset Creation & Management
Develop and manage marketing materials, including: commercial catalogs, product playbooks, sales support documents
Adapt and localize HQ-provided content (presentations, brochures, videos) for regional use
Ensure consistency in branding, messaging, and visual standards
B. Social Media & Digital Channel Management
Manage HVAC social media channels (LinkedIn, YouTube, Facebook)
Plan and execute content calendars aligned with product and campaign priorities
Monitor engagement, respond to interactions, and grow follower base
Support digital marketing campaigns and performance tracking
C. Regional Marketing Coordination (HQ ↔ Subsidiaries)
Act as liaison between HQ marketing teams and Latin America subsidiaries
Ensure proper adoption of HQ marketing assets, tools, and best practices
Support subsidiaries in local execution and adaptation of materials
Requirements
Bachelor’s degree in Marketing, Business Administration, Communications, or related field
Experience in marketing, preferably in:
HVAC / Consumer electronics / B2B technical industries
Proven experience in:
Content creation (written and visual)
Social media management
Marketing asset development
Hands-on experience with design and content tools (e.g., Adobe Suite, video editing tools)
Strong proficiency in PowerPoint and Excel
Experience in regional or multi-market coordination is a plus
Advanced English and Portuguese; Spanish is a strong advantage
Skills and Qualifications
Why is Samsung Electronics the place to be?
Join a Global Team: Work with a dynamic and diverse team, constantly interacting with different cultures.
Tackle Big Challenges: Our history is built on overcoming challenges and striving for excellence. Join us in pushing the boundaries of technology and innovation.
Shape the Future: Collaborate in an open, innovative environment where your ideas come to life, creating products that redefine the future.
Make an Impact: Contribute to groundbreaking technologies that improve lives and support communities worldwide. At Samsung, your work truly makes a difference.
Benefits:
Comprehensive health and wellness programs
Professional development opportunities
Global networking and collaboration
At Samsung, we want you to be yourself! We prioritize fairness and will never request personal information unrelated to the selection process, such as marital status, age, gender, religion, or political opinions.
[For Samsung Electronics Employees Only - Job Requisition Number: R120305 ]
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