BSM

Company Description Aavas Financiers Ltd. is one of India’s leading retail housing finance companies, focused on enabling homeownership for underserved and unserved segments of society. Founded in 2011, the company serves more than 250,000 customers through over 400 branches across 14 states, with assets under management exceeding ₹21,000 crore. Aavas specializes in affordable, accessible, and transparent housing finance solutions, particularly for self-employed and low-to-middle income borrowers who may lack formal income proof. With a growing presence in rural and semi-urban markets, Aavas is committed to advancing financial inclusion through home financing. The company’s mission centers on building stronger communities and empowering lives by helping customers realize their dream of owning a home.
Role Description The BSM (Branch Sales Manager) role is a full-time, on-site position based in Delhi, India. The BSM is responsible for driving branch-level business growth, achieving sales targets, and expanding the customer base for housing finance products. Day-to-day tasks include managing and mentoring the branch sales team, developing and implementing local sales strategies, and ensuring high-quality customer service throughout the loan lifecycle. The role involves sourcing new business through local market outreach, building relationships with customers, partners, and influencers, and ensuring accurate documentation and compliance with company policies and regulatory guidelines. The BSM also monitors portfolio performance, oversees collection activities as needed, and provides regular reporting and insights to regional leadership.
Qualifications
Proven experience in retail housing finance, banking, NBFCs, or related financial services, preferably in sales or branch management roles.
Strong skills in business development, market mapping, lead generation, and achieving sales and revenue targets.
Ability to manage, coach, and motivate a sales team; experience in performance monitoring and team development.
Sound understanding of credit assessment basics, loan documentation, underwriting processes, and regulatory compliance.
Excellent communication and interpersonal skills, with the ability to build trust-based relationships with customers and local market stakeholders.
Comfortable working with customers from diverse socio-economic backgrounds, with a focus on financial inclusion and ethical selling practices.
Strong problem-solving, negotiation, and decision-making abilities, with attention to detail and integrity in all transactions.
Proficiency in basic computer applications and digital tools used for customer onboarding, documentation, and reporting.
Graduate degree in any discipline; a postgraduate degree or specialization in finance, business, or management is an advantage.
Prior experience in Delhi or surrounding markets and familiarity with local languages and customer profiles will be beneficial.

Work arrangement
No