EXECUTIVE N - WOOD FINISHES RAIPUR (DRAI)

Location:
Raipur, Chhattisgarh, IN
Areas of Work: Sales & Marketing Job Id: 14148
Executive N - Woodfinishes
Job Purpose
The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of wood
coatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansion
and management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers,
Architects and end Consumers and thereby, achieving overall business objectives.
Business objectives
Assist the dealer network in driving sales value and volume for
Wood Coatings
Generate demand for wood coatings by means of organizing
activations, samplings and trainings to stakeholders like
contractors, applicators etc.
Expand the network for wood coatings through integration with
retail, projects and services team by means of sharing of leads
Drive growth by targeting and engaging with certain specific
stakeholders who deal exclusively with Wood coatings like
furniture manufacturers
Stakeholder Management
Conduct shop meets on new wood coatings to promote growth in
the market
Drive sales by engaging with contractors and architects by means
of product trainings and activations
Ensure effective implementation of various promotional schemes
and displays for all stakeholders like contractors, dealers etc.
Resolve dealer and consumer complaints with respect to wood-
coatings and ensure closure within benchmark timelines
Market Intelligence
Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-à-vis products in market.
Devise ways in which the product strengths can be communicated to the consumers and influencers
Key Performance Indicators -
Value and Volume target of Wood coatings
Percentage dealer network value growth
Percentage increase in APEHS and Project Sales site penetration
Percentage increase in users for high end wood coatings
Product trainings to targeted set of stakeholders
Qualifications Essential
Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
Minimum of 50% marks throughout education without any backlogs
Graduation must be through a full-time course
Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered Desired
Candidates with MBA/PGDM in Sales and Marketing
Previous Experience Essential
Fresher Desired
1 – 2 years of experience in Sales function in any organization
Experience in wood finishes industry will be preferred
Additional Requirements
Role involves visiting dealer counters, customer sites which requires extensive travelling
Role requires pan India mobility as it is transferrable in nature
Proficiency with MS – Office, MS – Excel is mandatory
Age to be between 26 - 30 Years.

Work arrangement
No