Performance Creative Video Editor (DTC)

We’re looking for a Performance Creative Video Editor who cuts for retention, not applause.
Not just someone who makes “nice-looking videos.”
Not just someone who knows transitions.
We want an editor who understands why people stop scrolling, why they keep watching, and what makes an ad perform.
If words like hook, hold rate, retention, pattern interrupt, UGC and creative testing are already part of your everyday vocabulary — and you're already experimenting with AI video tools — we'd like to hear from you.
About DIRTS
DIRTS is a fast-growing D2C wellness and lifestyle brand based in India. We build innovative, non-invasive products such as Foot Alignment Socks, Barefoot Socks, TENS Massagers, Winter Socks, Gloves, and more.
We sell through our own website and marketplaces, with a strong focus on paid creative and performance marketing.
We're hiring a full-time Video Editor – Performance Creative to own video editing from raw footage to final performance-ready creatives.
What You'll Work On
Edit performance video ads for Meta and Google, including UGC, founder-led, testimonial and problem-solution formats.
Create edits designed for retention and conversion — strong hooks, fast pacing, pattern interrupts, captions, subtitles, B-roll, sound design and text/motion graphics.
Create multiple versions of the same creative, including different hooks, openings, pacing and angles for testing.
Use AI video generation tools such as Sora, Veo 3, Runway, Kling, Luma and Pika to create B-roll, product shots and UGC-style footage when required.
Combine AI-generated footage with real footage so the final creative feels natural and believable.
Review creative performance data such as hold rate, retention, CTR and CPA, and use those insights to improve future edits.
Work closely with scriptwriters, designers and the performance team to turn concepts and scripts into strong final creatives.
Attend shoots when required and take ownership of the edit through to final export.
What We're Looking For
Experience editing performance ads, UGC, Reels or short-form video for D2C, e-commerce, wellness, skincare, beauty or consumer brands.
A strong understanding of hooks, retention, pacing and short-form storytelling.
A portfolio/showreel with 3–5 relevant ads or performance creatives you've personally edited.
Ability to explain what worked, what didn't and how you improved the creative.
Hands-on experience with AI video generation tools such as Sora, Veo 3, Runway, Kling, Luma or Pika.
Experience with AI-UGC tools such as HeyGen or Arcads is a plus.
Strong working knowledge of Adobe Premiere Pro and After Effects. DaVinci Resolve or CapCut experience is also welcome.
Comfortable handling captions, sound design, B-roll, basic motion graphics and visual effects independently.
Able to work quickly, create variations and iterate based on feedback and performance.
Comfortable being evaluated on creative performance and results, not just visual quality.
Based in Noida or willing to relocate/commute to our Noida office.
This Role May Not Be For You If
Your portfolio is mainly wedding films, cinematic films, corporate videos or festival edits.
You have little or no experience editing for short-form or performance content.
You've never considered retention, hooks or performance metrics while editing.
You prefer spending weeks on one polished video rather than creating and testing multiple variations.
You are not interested in learning or working with AI video generation tools.
Most of your work is agency-led and you cannot show your individual contribution.
The Role
Position: Video Editor – Performance Creative
Work Mode: Work From Office | 6 Working Days
Location: G-118, Sector-63, Noida, Uttar Pradesh
Compensation: ₹40,000 – ₹50,000 / month (Full-Time)
Reporting/Collaboration: Founder, Performance Team & Creative Team
You'll have direct feedback loops, high ownership and the opportunity to see your edits go from idea → production → ad → performance.
How to Apply
If this sounds like the kind of work you want to do, we'd love to see your work. Please share:
1. Updated CV
2. Showreel / Portfolio
3. 3–5 performance ads you've personally edited
📩 hirring@dirtsstore.com
Please keep your showreel/portfolio link clearly visible at the top of your CV.

Work arrangement
No