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Full-time | Mumbai | Film / OTT / Digital Entertainment | Reports to: Head of Marketing
ROLE OVERVIEW:
We are seeking a creative, proactive and digitally driven marketing professional to work closely with the Head of Marketing on films, web series and digital entertainment projects. This is an idea-led role, requiring fresh campaign concepts, strong audience understanding and the ability to turn ideas into effective promotions.
KEY RESPONSIBILITIES:
• Generate original promotional ideas and contribute to pre-release, launch and post-release campaigns.
• Conceptualise Reels, short-form videos, memes, BTS, interviews and interactive content across Instagram, YouTube, Facebook, X and relevant platforms.
• Research internet culture, social trends, audience behaviour and successful entertainment campaigns.
• Identify strong promotional hooks from characters, scenes, dialogues, themes and narratives.
• Research creators, influencers and digital communities and suggest relevant collaborations.
• Coordinate with directors, producers, actors, designers, editors, photographers, videographers and external agencies to execute approved ideas.
• Monitor reach, views, engagement and audience growth, and use insights to improve campaigns.
• Support launches, screenings, interviews, promotional events, PR activity and relevant partnerships.
DESIRED EXPERIENCE & SKILLS:
• Prior experience in film, OTT, television, entertainment or digital marketing is preferred.
• Demonstrable ability to generate, develop and pitch creative marketing ideas.
• Strong understanding of Instagram, YouTube, short-form video and current digital culture.
• Ability to translate a film or series narrative into compelling marketing communication.
• Strong communication, coordination and presentation skills.
• Understanding of influencer/creator marketing and basic social media analytics.
• Proactive, commercially aware and comfortable in a fast-paced, deadline-driven environment.
IMPORTANT: This is not a conventional social media management role. We are looking for someone who can THINK, RESEARCH, CONCEPTUALISE and PITCH ideas, and support their execution under the direction of the Head of Marketing.
TO APPLY Please send your updated CV / Resume to: Alii@prachandentertainment.com
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