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About Everhope Oncology
Everhope Oncology is on a mission to transform cancer care by making high-quality treatment more accessible, patient-friendly, and closer to home. Backed by Narayana Health, one of India's leading hospital systems, W Health Ventures, a healthcare venture capital firm, and 2070 Health, a healthcare-focused venture studio, Everhope has secured $10 million in seed funding to establish a nationwide network of medical and surgical oncology facilities.
Starting in Delhi and Mumbai, Everhope plans to expand to 10 cities over the next three years, bringing expert-led early diagnosis, daycare chemotherapy, and surgical oncology to locations where patients need them most.
India faces a growing cancer burden, with over 150 million people expected to be diagnosed in their lifetime. Everhope is tackling this challenge head-on by creating smaller, strategically located centers that eliminate the logistical and emotional barriers to care.
If you're passionate about shaping the future of oncology and want to be part of a high-impact, patient-first organization, join us in building a new era of cancer treatment—one that prioritizes convenience, empathy, and innovation.
Role Details
The Social Media Strategist at Everhope Cancer Centre will lead, execute, and grow our presence across Instagram, Meta, YouTube, and LinkedIn. This role owns end-to-end social media performance — from strategy to publishing to analytics.
You are not just a strategist.
You are a hands-on content creator who can:
✔ Record basic videos when needed
✔ Do minimal edits (cutting, captioning, formatting)
✔ Spot trends early
✔ Write scripts, hooks, and captions
✔ Post content regularly
✔ Track analytics and improve based on data
A background in healthcare content or experience growing a page is a strong plus.
Responsibilities
Strategy & Planning
Own the social media roadmap for Everhope across all platforms
Create monthly & weekly content calendars tied to brand priorities
Identify content opportunities across patient education, doctor content, centre updates, etc
Proactively bring new ideas, series formats, and experimental content
Hands-On Content Creation
Record simple videos (doctors, quick explainers, reels, BTS content)
Capture moments across the centre that can become social stories
Do minimal editing: trimming, adding captions, formatting for Reels/Shorts
Create quick-turnaround content without depending on large shoots
Write hooks, scripts, captions, and CTAs aligning with Everhope's tone
Posting & Execution
Upload content with correct formatting, timing, hashtags, SEO tags
Maintain a consistent brand voice across all platforms
Coordinate with designers, video producers, and editors for larger pieces
Ensure daily/weekly posting cadence is maintained without fail
Performance & Analytics
Track KPIs: reach, retention, engagement, growth
Build weekly & monthly dashboards
A/B test hooks, formats, posting times, and CTAs
Iterate continuously based on performance insights
Trend spotting & Innovation
Monitor social media trends, formats, audio, and topic spikes
Quickly adapt trends into Everhope-appropriate content
Identify opportunities in healthcare conversations and awareness days
Collaboration
Work with doctors to plan medically accurate but simplified content
Coordinate with marketing, SEO, and ops to align social with brand goals
Work closely with the Video Producer to maintain a flowing content pipeline
Requirements
Must-Have
2-4 years of experience managing social media for a brand, creator, or agency
Proof of work: links showcasing growth, campaigns, or successful content formats
Strong writing skills: hooks, scripts, captions, educational content
Ability to create content independently — shooting simple videos + minimal edits
Understanding of Instagram, Meta, YouTube, LinkedIn algorithms & growth levers
Strong analytical mindset (retention, CTR, impressions, watch time)
High ownership — you run social as if it's your own brand
Good-to-Have
Experience with healthcare, wellness, or doctor-led brands
Ability to simplify medical topics into accessible content
Familiarity with AI tools for content generation or efficiency
Understanding of paid amplification and boosting strategies
Who You Are
A creator + strategist in one
Someone who enjoys thinking, planning, and executing
Highly organised, fast-moving, and independent
Deeply plugged into social media culture and trends
Someone who thrives in mission-driven, meaningful work
Work arrangement
No
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