Marketing & Social Media Manager (Pre-Launch Growth)

Hiring: Marketing & Social Media Manager (Pre-Launch Growth)
Company: futuregrades
Employment Type: Full-Time
Location: Kanpur Uttar Pradesh
Salary: ₹3 LPA – ₹5 LPA (Based on experience and skills)
About futuregrades
At futuregrades, we are building the next generation of learning with Artificial Intelligence.
We are creating an AI-powered learning platform for Class 6–12 students and IIT-JEE & NEET aspirants across all major education boards. Our vision is to make personalized education accessible to every student through an AI learning assistant that works like a 24×7 personal teacher—helping students clear doubts, understand concepts, practice better, and learn with confidence.
Along with AI, we believe human guidance plays an equally important role in a student's success. That's why FutureGrades also provides 1-on-1 mentoring and small-group live classes to help students improve their understanding, skills, and confidence.
We are now preparing for our launch and looking for a passionate Marketing & Social Media Manager who can help us build our brand, create excitement, and connect with students, parents, and educators before we go live.
About the Role
This is an opportunity to build something from the ground up.
We are looking for someone who doesn't just manage social media posts but understands how to build a brand, create conversations, grow communities, and make people excited about a product before launch.
You will be responsible for creating FutureGrades' digital identity and building a strong online presence across platforms.
If you love storytelling, understand social media trends, know how to engage Gen Z audiences, and enjoy creating content that people remember, this role is for you.
What You'll DoBuild FutureGrades BrandCreate and execute pre-launch marketing strategies.
Build awareness and excitement around our AI learning platform.
Develop campaigns that connect with students and parents.
Help shape our brand voice and online identity.
Manage Social Media Channels
Own and grow our presence on:
Instagram
YouTube
LinkedIn
Facebook
X (Twitter)
Threads
Telegram
WhatsApp Communities
Your work will include:
Planning content calendars
Creating engaging posts and campaigns
Managing daily content publishing
Growing followers and communities
Tracking performance and improving strategies
Create Engaging Content
You will work on:
Reels and YouTube Shorts
Educational content
AI product demonstrations
Student-focused campaigns
Founder stories
Trending content
Launch teasers
Community-driven content
Community & Influencer GrowthBuild communities of students, parents, and educators.
Engage with audiences and create meaningful conversations.
Identify and collaborate with education creators and influencers.
Manage creator partnerships and campaigns.
Growth & AnalyticsTrack social media performance and growth metrics.
Understand what content works and why.
Share insights and suggestions for improvement.
Support lead generation and early user acquisition.
Who We Are Looking For0–5 years of experience in social media marketing, digital marketing, or brand building.
Someone who has experience growing social media pages or communities.
Strong understanding of Instagram, YouTube, LinkedIn, and content trends.
Good storytelling and communication skills.
Creative mindset with the ability to execute ideas quickly.
Understanding of student and Gen Z audiences.
Experience with influencer marketing is a plus.
Basic knowledge of SEO, Meta Ads, and analytics will be an advantage.
You Will Have An Advantage If You HaveWorked with an EdTech, AI, SaaS, or startup brand.
Built a social media presence from scratch.
Created viral or high-engagement content.
Experience with product launch campaigns.
Basic video editing and creative design skills.
What Success Looks Like
In your first few months, you will help us:
Build a strong FutureGrades community before launch.
Create awareness among students and parents.
Increase engagement across social platforms.
Generate excitement around our AI learning platform.
Build a brand that students trust and want to be part of.
Why Join futuregrades?Be part of the early team building an AI-first EdTech company.
Get complete ownership to create and experiment.
Work directly on brand building and growth.
Make a real impact on how students learn in the future.
Grow with a fast-moving startup environment.
If you are someone who loves building brands, creating meaningful content, and wants to be part of an exciting education revolution, we would love to hear from you.
To Apply, Share:Your resume
Portfolio or examples of social media work
Links to pages/accounts you have managed
Examples of campaigns or content you have created
A short note on why you want to build futuregrades with us

Work arrangement
No