Social Media Content Creator

Company Description Explore Business With Ankur is a content-driven platform founded by Ankur Dhingra in New Delhi, India, focused on showcasing global wholesale and business markets. The channel highlights sourcing opportunities and practical buying experiences, particularly from China and India, to help audiences understand market patterns, wholesale pricing, negotiations, and local shopping insights. Its mission is to reduce sourcing time for viewers and provide real-world guidance on purchasing goods from key sourcing countries. The brand shares regular informational videos across YouTube and Instagram under the name “Explorebusinesswithankur,” encouraging viewers to leverage these resources for business growth and smarter sourcing decisions.
Role Description This is a full-time, on-site Social Media Content Creator role based in Dwarka. The Social Media Content Creator will conceptualise, script, and produce engaging short-form and long-form content for platforms such as YouTube, Instagram, and other social channels. Daily responsibilities include planning content around global markets and sourcing topics, filming and editing videos, creating captions and visual assets, and scheduling posts to ensure consistent brand presence. The role also involves researching trending topics, monitoring audience engagement and feedback, optimizing content based on performance metrics, and collaborating closely with the founder to ensure the content reflects authentic on-ground business insights. The candidate will be expected to maintain an organized content calendar and contribute creative ideas to grow reach and community interaction.
Qualifications
Candidates should possess strong skills in social media content creation and video production, including filming, basic lighting and sound setup, and video editing for platforms like YouTube and Instagram.
Candidates should possess skills in content planning and storytelling, such as scripting, structuring educational or informational videos, and developing engaging captions and hooks.
Candidates should possess skills in social media management, including post scheduling, community engagement (comments, messages), and familiarity with platform features like Reels, Shorts, and Stories.
Candidates should possess skills in visual and brand awareness, including basic graphic design for thumbnails or posts, consistent brand tone, and an eye for compelling layouts and imagery.
Candidates should possess skills in research and market understanding, with the ability to quickly learn about global wholesale markets, sourcing processes, and business trends to transform them into clear, viewer-friendly content.
Relevant qualifications include strong written and verbal communication skills in English, comfort speaking on camera, and the ability to work on-site in Dwarka and travel locally when needed for market visits or shoots.
Experience in digital content creation, social media marketing, or a related field, along with familiarity with business or sourcing topics, will be considered an added advantage.

Work arrangement
No