Performance Marketing Specialist

Coffee Culture is looking for a hands-on Performance Marketing Specialist to take ownership of our paid digital campaigns, with the primary objective of generating high-quality franchise enquiries across India.
This is not a social media/content role.
We need someone who understands how to use Google Ads + Meta Ads to generate actual business leads, continuously improve lead quality, reduce acquisition cost and build campaigns that eventually convert into franchise meetings and closures.
What you’ll own
* Plan, launch and optimise Google Search, Display & Performance Max campaigns
* Manage Meta Ads across Facebook & Instagram
* Generate franchise leads across selected cities and markets
* Build city-wise, investment-wise and audience-wise campaigns
* Keyword research, search intent analysis and negative keyword management
* Audience targeting, lookalikes, remarketing and retargeting
* A/B testing of creatives, copies, offers and audiences
* Improve landing pages and lead forms for better conversion
* Set up and manage Meta Pixel, conversion tracking, GA4/GTM and UTMs
* Track leads from campaign → qualified lead → meeting → conversion
* Work closely with our franchise sales team to understand which campaigns are actually producing quality prospects
* Support selected outlet-launch and local customer-acquisition campaigns
* Prepare simple weekly performance reports with clear recommendations
What matters to us
We don’t want reports filled with impressions, reach and clicks.
Your key numbers will be:
Cost per Lead
Cost per Qualified Lead
Lead Quality %
Cost per Franchise Meeting
Campaign Conversion Rate
ROAS / Business Generated
Who we’re looking for
* 2–4 years of hands-on performance marketing experience
* Strong practical knowledge of Google Ads and Meta Ads Manager
* Experience with lead-generation campaigns
* Agency experience would be a strong advantage
* Comfortable managing and optimising advertising budgets independently
* Strong understanding of funnels, targeting, tracking and remarketing
* Data-driven and commercially minded
* Someone who actively works inside the ad accounts — not someone who simply coordinates with an agency
Experience in franchising, real estate, education, hospitality, D2C or other high-ticket lead-generation categories would be particularly valuable.
About Coffee Culture
Coffee Culture is a 20+ year-old Indian café and hospitality brand, with a presence across multiple cities and formats. As we enter our next phase of expansion, building a strong and measurable digital franchise acquisition engine is one of our biggest priorities.
Location
Surat, Gujarat – Work from Office
Compensation
₹30,000–₹35,000 per month, depending on experience and capability.
To apply: Send your CV along with 2–3 examples of Google/Meta campaigns you have personally managed, including approximate ad spend, CPL and results.

Work arrangement
No