Content & Social Media Writer

About the Role
We are looking for a strong Content & Social Media Writer who can turn ideas into clear, engaging and conversion-oriented content across our B2B and B2C education brands.
Lean Hyphen works with schools around student growth and future readiness, while SPAFA creates real-world learning experiences for students and helps them build evidence of their growth beyond academics.
This role is not limited to writing social media captions. You will work across social media, landing pages, campaigns, founder thought leadership, student/parent communication, school-facing content and brand storytelling.
Key Responsibilities
1. Social Media Content
Write engaging content for LinkedIn, Instagram and other relevant platforms.
Develop captions, carousel copy, reel/video scripts, hooks and campaign messaging.
Create distinct content for:
Lean Hyphen: schools, educators and education leaders.
SPAFA: students and parents.
Convert larger ideas into multiple social media formats.
Work with the marketing and design teams on monthly content calendars.
2. Landing Page
Write and improve landing pages for programs, courses, events and campaigns.
Develop strong headlines, value propositions, benefits and calls-to-action.
Understand the difference between informational content and conversion copy.
3. Founder & Thought-Leadership Content
Convert founder ideas and conversations into strong LinkedIn posts and articles.
Research education, future skills, careers, AI, student development and related themes.
Build thought leadership without making every post promotional.
Maintain a credible, insightful and conversational founder voice.
4. Brand Storytelling
Develop student stories, school stories, program narratives and campaign concepts.
Turn activities and outcomes into engaging stories rather than routine announcements.
Maintain consistent messaging across Lean Hyphen and SPAFA while respecting their different audiences.
5. Research & Content Development
Research topics before writing and verify important claims.
Understand audience needs, questions, objections and search intent.
Follow developments in education, future readiness, careers, Applied STEM, financial literacy and student development.
Skills We're Looking For
Essential
2–4 years of content/copywriting experience.
Excellent written English and strong editing ability.
Strong storytelling and headline-writing skills.
Social media copywriting, particularly LinkedIn and Instagram.
Ability to write landing-page headlines, benefits and CTAs.
Research and fact-checking skills.
Comfortable using modern AI-assisted writing/research tools.
Strong attention to grammar, structure and brand consistency.
Preferred
Experience in education, EdTech, startups, youth, careers or consumer learning.
Basic understanding of SEO.
Familiarity with Meta/Google campaign content.
Understanding of website conversion and digital marketing.
Experience writing founder/leadership content for LinkedIn.
How the Role Works With the Team
The Content & Social Media Writer will work closely with: Marketing Lead

Work arrangement
No