Social Media Manager

Company Description Mouthpiece Creatives Private Limited is a hybrid creative agency that blends traditional and digital media to help brands reach and engage their audiences effectively. The team is driven by innovation and creativity to ensure that every brand message captivates consumers and stands out in the market. The company offers services across design, lead generation, advertising, branding, digital marketing, and strategic planning. By focusing on each client’s broader business goals, Mouthpiece Creatives crafts tailored communication strategies that connect meaningfully with target audiences.
Digital Growth & Content Manager – PropAxis
Industry: PropTech / Real Estate
Location: Hyderabad
Experience: 2–5 Years
Employment: Full-Time
About PropAxis
PropAxis – More than a Property App. Your Complete Real Estate Intelligence Platform.
PropAxis is a Hyderabad-focused PropTech platform designed to help users Buy, Sell, Invest & Refer with better real-estate information, curated projects, market insights and digital tools.
We are looking for a Digital Growth & Content Manager who can take complete ownership of PropAxis's social media presence, content strategy, organic growth and digital brand building.
Your Role
Your primary objective will be to build awareness and interest around PropAxis, grow our digital audience, generate organic leads and drive adoption of the PropAxis app and its features.
You will be responsible for turning real-estate information, market developments and PropAxis features into engaging digital content.
Key Responsibilities
Manage PropAxis social media presence across Instagram, Facebook, LinkedIn, YouTube and WhatsApp Channel.
Develop and execute monthly and weekly content calendars.
Create engaging content including Reels, videos, carousels, posts, stories, captions and short-form scripts.
Identify trending real-estate topics and convert them into easy-to-understand, engaging content.
Create content around Hyderabad real estate, new launches, investment locations, infrastructure developments, market trends and property insights.
Promote the PropAxis app and its features through creative digital campaigns.
Develop content that drives app downloads, registrations, referrals and property enquiries.
Build and execute strategies for organic follower and community growth.
Generate organic real-estate leads through content and social media.
Promote PropAxis's Refer & Earn ecosystem and encourage users to participate.
Identify content trends, hooks and formats that can improve reach and engagement.
Coordinate with graphic designers, video editors, sales teams and management for content production.
Be comfortable creating or presenting video content/on-camera Reels when required.
Monitor social media analytics and continuously improve content based on performance.
Track the complete funnel:
Content → Reach → Engagement → App Installs → Registrations → Leads → Referrals
Who We're Looking For
2–5 years of experience in Digital Marketing, Social Media, Content Marketing or Growth Marketing.
Strong understanding of Instagram Reels, YouTube Shorts and short-form content.
Excellent content ideation, copywriting and storytelling skills.
Ability to independently research topics and create a content plan.
Good understanding of digital marketing and organic lead generation.
Comfortable working in a fast-moving startup environment.
Strong communication skills in English; Telugu/Hindi is an advantage.
Ability to understand numbers and use analytics to improve content performance.
Real Estate Experience is Preferred
Candidates with experience in Real Estate, PropTech, Property Marketing or Real Estate Media will be preferred.
Knowledge of the Hyderabad real-estate market, including major micro-markets, developers, projects, infrastructure and investment trends, will be a significant advantage.
What Success Looks Like
We are not looking for someone who simply publishes posts.
We want someone who can make people:
Discover PropAxis → Follow PropAxis → Trust PropAxis → Download the App → Use its Features → Enquire / Refer
Your performance will be measured through:
Organic reach & engagement
Audience/community growth
Video/Reel performance
App downloads from social channels
Organic leads generated
User registrations
Referral participation
WhatsApp Channel growth
Overall PropAxis brand visibility
Ideal Candidate
You follow real-estate news because you find it interesting.
You can look at a new infrastructure announcement, project launch, property-market trend or PropAxis feature and immediately think:
“How can I turn this into a Reel, carousel or campaign that people will actually watch and share?”
If that sounds like you, we'd like to hear from you.
Apply
Send us your CV + Social Media/Content Portfolio + links to Reels/Pages you have worked on.
PropAxis
Buy. Sell. Invest. Refer.
More than a Property App. Your Complete Real Estate Intelligence Platform.

Work arrangement
No