Performance digital marketing mnanager

Company Description Leads Overseas Pvt Ltd, founded in 2002 by Managing Director Roopak Saha, is a recognized manufacturer and marketer of kitchen chimneys, RO water purifiers, and comprehensive water treatment plants. The company has built a strong reputation for quality, reliability, and innovation within the home and industrial water solutions market. Leads Overseas focuses on delivering cutting-edge products supported by exceptional services and robust system support. The organization empowers clients to achieve long-term success through customized solutions and a customer-centric approach. Team members join a growing, forward-looking company committed to continuous improvement and professional development.
Role Description The Performance Digital Marketing Manager will be responsible for planning, executing, and optimizing digital campaigns across channels such as search, social media, display, and e-commerce platforms to drive leads and sales. Day-to-day tasks include managing paid advertising budgets, monitoring campaign performance, analyzing data, and preparing performance reports with actionable insights. The role will also involve developing digital strategies aligned with business goals, coordinating with creative and sales teams, and ensuring consistent brand messaging. This is a full-time, on-site role based in Kolkata, requiring close collaboration with cross-functional teams and timely execution of marketing initiatives. The manager will continuously test new tactics, tools, and audiences to maximize return on investment and strengthen the company’s digital presence.
Qualifications
Candidates should possess strong performance marketing skills, including experience with paid search, social media advertising, display campaigns, and lead-generation funnels.
Candidates should possess solid analytical and reporting skills, including proficiency in interpreting campaign metrics, using tools such as Google Analytics or similar platforms, and making data-driven decisions.
Candidates should possess digital strategy and planning skills, including the ability to develop integrated marketing plans, segment audiences, and align campaigns with business objectives.
Candidates should possess content and communication skills, including clear written and verbal communication, basic copywriting for ads, and the ability to collaborate with creative teams.
Candidates should possess platform and technical skills, such as working with ad managers (e.g., Google Ads, Meta Ads), marketing automation tools, and basic understanding of SEO best practices.
Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred, along with prior experience in performance digital marketing or growth-focused roles.
Ability to work on-site in Kolkata, manage multiple campaigns simultaneously, meet deadlines, and collaborate effectively with cross-functional teams.
Experience in consumer durable goods, home appliances, or similar industries is an advantage, as is familiarity with e-commerce and marketplace advertising.

Work arrangement
No