Content Writer

Senior Content Writer
Role Overview
We are looking for a Senior Content Writer to join our Communications team and drive end-to-end lifecycle communications for Lending/Cross-Sell products. The role involves working closely with Product, Design, Research, and other cross-functional teams to create, execute, and optimize customer communication campaigns that drive engagement and conversions.
Responsibilities
Develop communication strategies & monthly communication calendars for assigned products.
Create customer-facing content across channels such as WhatsApp, Push Notifications, SMS, Email & RCS.
Plan & execute communication experiments around content, channels, frequency, & audience segments.
Collaborate with Product teams to understand offerings and identify user segments for targeted campaigns.
Work closely with Design teams to conceptualize & develop campaign creatives.
Monitor campaign performance, analyze results, & share key insights with stakeholders.
Continuously optimize campaigns to improve conversions & reduce campaign costs.
Requirements
4+ years of experience in content, communications, CRM, or lifecycle marketing roles.
Strong writing and communication skills.
Familiarity with A/B testing and experimentation.
Working knowledge of automation platforms & user flows. Eg: Clevertap, Moengage, etc.
Customer-first mindset.
Analytical skills and comfortable working with campaign performance data.
Collaborative and growth mindset.
Fintech experience is a plus but not mandatory.

Work arrangement
No