Category Marketing Manager - Electronics

The Amazon Electronics team is seeking an analytical, creative, and highly motivated marketing manager to strategise, develop, and execute marketing strategies.
Responsibilities:
Own all key traffic drivers for the category/line of business and work as a category advocate with central traffic teams.
Possess a deep understanding of all traffic-driving mechanisms and channels (onsite merchandising, search, social media, push notifications, performance marketing, etc. ) and actively engage in optimisation of those channels for the business.
Analyse customer cohorts and drive initiatives to improve growth key cohorts.
Collaborate and liaise with key electronic brands to drive on-site and off-site campaigns for brands.
Conduct in-depth analyses to determine programme effectiveness, continuously improving programmes and site initiatives.
Develop the category's style guidelines, merchandising calendar, promotions, and packages for brand promotions.
Audit traffic funnel and provide weekly/monthly insights on gaps to the topline goal.
Present to senior management externally and internally.
Meet business goals while ensuring a top-notch customer experience.
Requirements:
3+ years of professional non-internship marketing experience.
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
Experience building, executing and scaling cross-functional programmes or marketing campaigns from concept to completion.
Preferred qualifications:
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programmes.
Experience utilising systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc. ) for targeting, segmentation, and reporting for demand generation.

Experience
2-5 yrs