Performance Marketing Analyst - Paid Social

Responsibilities:
Drive sophisticated data interrogation and audience metric auditing to track full-funnel efficiency across the global paid social portfolio.
Partner with onshore growth leads and local execution pods to decode ad delivery logic and mitigate platform inefficiencies.
Monitor fatigue patterns, segment decay, and dynamic conversion lag to maintain a clean analytical feedback loop, ensuring high-leverage creative concepts achieve maximised return on spend.
Requirements:
Systematically interrogate creative performance and programmatic delivery datasets across Meta, TikTok, and Pinterest to quantify wear-out curves and identify copy variation decay.
Architect sophisticated data schemas and product segment definitions to optimise catalogue partitions within social automation suites, aligning product attributes with audience intent.
Evaluate full-funnel attribution logic by auditing cost-per-acquisition variables and lookalike efficiency to deliver high-leverage, data-driven budget recommendations.
Partner with onshore Creative Strategists to provide rapid mathematical validation regarding design frameworks, visual layouts, and high-impact hooks.
Monitor conversion lag metrics and audience saturation rates, maintaining statistical reporting loops to mitigate visibility gaps and platform reporting lag.
Conduct rigorous audits of downstream metrics within Amplitude to validate platform attribution and ensure a clean, cross-channel analytical environment.
Possess a rigorous mathematical or statistical foundation with demonstrable fluency in the systematic interrogation, cleansing, and visualisation of expansive marketing datasets.
Technical proficiency within the native analytical interfaces of Meta, TikTok, and Pinterest, complemented by a deep understanding of full-funnel web measurement utilities.
Proven ability to synthesise multi-variable numerical datasets into high-leverage, actionable performance briefs for local execution pods and media specialists.
Expertise navigating programmatic social orchestration suites.

Experience
2-6 yrs