Business Manager - D2C Lead

We are looking for a D2C Lead to manage and scale our Direct-to-Home (D2H) business along with digital channels. This role will own P& L, overall channel profitability, operations, and customer experience across field sales (D2H), website, telesales, and marketplaces.
Responsibilities:
D2C Channel Ownership (D2H + Digital): Own performance across Direct-to-Home, Website, Telesales, and Marketplaces (Jumia, Konga). Drive revenue and KPIs. Direct-to-Home (D2H) Operations. Manage the field sales team, territories, routing, productivity, and ensure smooth coordination with logistics.
Website and Digital Operations: Manage website performance, improve conversion rates, and ensure a smooth checkout experience.
Marketplace Management: Develop and manage partnerships with marketplaces, ensuring smooth coordination and business growth across channels. Telesales Management Drive telesales productivity, improve conversion rates, and manage inbound/outbound leads.
Customer Experience and Retention: Drive customer remarketing and retargeting initiatives through various channels to improve repeat purchases, engagement, and customer lifetime value.
Performance Tracking and Analytics: Track revenue, conversion, CAC, and AOV. Build reports and drive improvements. Cross-Functional Coordination Collaborate with marketing, supply chain, and tech teams for execution and growth.
Requirements:
8-10 years of experience in D2C.
Experience managing field sales / D2H models, Marketplace experience preferred.
Strong analytical and team management skills.

Experience
10-14 yrs