GTM Lead

Responsibilities:
Define and refine ICPs, buyer personas, and target segments.
Build GTM plans for specific verticals and geographies.
Identify target accounts and decision-makers using LinkedIn Sales Navigator, Clay, and AI tools.
Create and manage outbound campaigns across LinkedIn and email.
Write personalised outreach messages, follow-ups, and sales sequences.
Create founder-led LinkedIn content, campaign copy, and basic sales collateral.
Research industries, competitors, customer pain points, and market triggers.
Track campaign performance, replies, qualified meetings, and conversion metrics.
Work directly with the founder to test messaging, verticals, offers, and sales motions.
Requirements:
2-5 years of experience in GTM, B2B SaaS, SDR, business development, growth marketing, demand generation, or lead generation.
Strong understanding of B2B outbound and account-based prospecting.
Excellent written English communication.
Ability to research accounts, industries, and decision-makers independently.
Comfortable using AI tools for content, research, and outreach.
Self-driven, structured, and able to work remotely with minimal supervision.
Outcome-oriented mindset with focus on qualified meetings and pipeline generation.
Good to have:
Experience targeting UK, EU, or US markets.
Experience with LinkedIn Sales Navigator, Clay, Apollo, HubSpot, Zoho, Instantly, Lemlist, or similar tools.
Exposure to AI, SaaS, sustainability, energy, video, e-learning, enterprise software, or IT services.
Experience working directly with founders or early-stage startups.

Experience
2-4 yrs