Performance Marketing Manager

Own paid and performance-led demand generation for the digital lending business, driving qualified loan applications at a sustainable, transparent cost per lead. The focus is not reach for its own sake but funded, creditworthy volume: the right borrowers, at a cost per lead and cost per funded loan that improves quarter over quarter, with lead quality visible all the way through to approval and disbursement.
Responsibilities:
Channel management: plan, launch, and optimize performance campaigns across Google, Meta, and other relevant platforms (affiliates, aggregators, and programmatic) to drive qualified loan applications.
Cost and volume ownership: own cost per lead and cost per funded loan as primary metrics; scale spend only where payback and approval rates hold up.
Lead quality, not just lead volume: work backward from approval and disbursal rates, filtering out channels and creatives that deliver cheap but un-fundable leads.
Creative and messaging: Partner with product and brand to test positioning that leads with trust and clarity, tuned for a first-time or lower-digital-maturity borrower.
Measurement and attribution: build channel-level dashboards for CAC, payback, and funnel contribution; run structured experiments and report honestly on what works.
Budget stewardship: manage the performance budget with clear unit economics; move money toward what converts to funded loans.
Vendor to in-house: Manage agency and platform partners in the near term while building the internal capability and playbooks to bring the function in-house over time.
Requirements:
Experience of 8 to 10 years in a fintech (payment tech, insurance tech, lending tech, or bank tech) or e-commerce app.
Strong, demonstrated experience running performance marketing across major platforms (Google, Meta, and others), with a track record of driving volume while managing cost per lead.
Experience in financial services/fintech/e-commerce, comfortable with the realities of lead quality, approval funnels, and regulated messaging.
Fluency in performance analytics, attribution, and experiment design; able to defend spend decisions with data.
Hands-on, execution-oriented, and comfortable owning a number.
Good to Have:
Direct experience in digital lending or consumer credit.
Experience building an in-house performance function from an outsourced/agency starting point.
Exposure to underserved or emerging digital customer segments.

Experience
8-10 yrs