Social Media Marketing Specialist

Company Description Northville Consulting Group is an award-winning business consulting firm based in India, with offices in New Delhi and Mumbai. The firm delivers a broad range of essential business services, including Virtual CFO and accounting, marketing, investment banking, web development, and secretarial, legal, and compliance support. By combining strategic insight with hands-on execution, Northville Consulting Group helps clients optimize operations and drive sustainable growth. Team members collaborate across service lines, offering integrated solutions to diverse industries in a dynamic, fast-paced environment.
Role Description The Social Media Marketing Specialist is a full-time, hybrid role based in New Delhi, with flexibility for partial work from home. The specialist will manage day-to-day social media activities, including planning and scheduling posts, publishing content across platforms, monitoring engagement, and responding to audience interactions. They will create and adapt social media content aligned with brand guidelines, run campaigns to support marketing objectives, and collaborate with internal teams to promote services and initiatives. The role includes tracking performance metrics, preparing reports, analyzing trends, and recommending data-driven improvements. The specialist will stay current with platform updates and best practices to ensure Northville Consulting Group’s online presence remains engaging, professional, and effective.
Qualifications
Strong skills in Social Media Marketing and Digital Marketing to plan, execute, and optimize campaigns across major platforms.
Ability in Social Media Content Creation and Marketing to develop engaging, brand-aligned posts, visuals, and campaign narratives.
Excellent Communication skills to collaborate with cross-functional teams and interact with online audiences clearly and professionally.
Experience using social media management and analytics tools (e.g., Meta Business Suite, LinkedIn, Instagram, X, scheduling platforms).
Understanding of basic marketing principles, audience targeting, and campaign performance measurement.
Strong organizational and time-management skills, with attention to detail and the ability to handle multiple campaigns simultaneously.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Prior experience in a social media or digital marketing role within consulting, professional services, or B2B environments is an advantage..

Work arrangement
No