Social Media Marketing Manager

Role Description This part-time remote Social Media Marketing Manager role at Ingeniería Industrial focuses on planning, executing, and optimizing social media initiatives across relevant platforms. The manager will develop and implement social media content calendars, coordinate with internal stakeholders to gather information, and create engaging posts aligned with brand guidelines and marketing objectives. Daily responsibilities include monitoring social media channels, responding to comments and messages in a timely and professional manner, and analyzing performance metrics to adjust campaigns for better reach and engagement. The role also involves collaborating with the digital marketing team to ensure consistent messaging, testing new content formats and platforms, and staying informed about industry trends and best practices in social media and online marketing.
Qualifications
Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan, manage, and grow the organization’s presence across platforms.
Candidates should possess strong Communication skills to create clear messaging, interact with online audiences, and collaborate effectively with internal teams.
Candidates should possess skills in Content Strategy to design effective content calendars, align posts with business goals, and maintain brand consistency.
Candidates should possess Digital Marketing skills to integrate social media efforts with broader campaigns and interpret performance data for continuous improvement.
Candidates should have experience using social media management and analytics tools (e.g., Meta Business Suite, LinkedIn, X/Twitter, scheduling platforms).
Candidates should demonstrate strong written English skills, attention to detail, and the ability to adapt tone and style to different audiences.
Candidates should be organized, able to manage multiple tasks independently in a remote setting, and comfortable working with deadlines.
A background in marketing, communications, industrial engineering, or a related field, or equivalent professional experience in social media management, is preferred.

Work arrangement
No